Search results
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Saving Griffin
Grushka-Cockayne, Yael; Cowan, Alex; Turse, JasonCase DARDEN-OM-1717-EService and Operations ManagementThis case is designed to introduce general management students to applied digital transformation at the program level. The Griffin program is a midsized but high-stakes program in the US Special Operations Command focused on intelligence gathering and analytics. This case describes how the team and its lead used agile to refocus the program, working to drive valuable outcomes for stakeholders.Starting at €8.20
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Growth Hacking Online Education
Grushka-Cockayne, Yael; Cowan, AlexCase DARDEN-OM-1719-EService and Operations ManagementThis case explores the work of a Darden faculty member, Alex Cowan, to assess the demand for a public version of the software development course he taught at Darden. It was no secret that with the technology sector surging, general management jobs in tech were both a growing category and exciting career trajectory. However, managers in the sector tended to work in small, interdisciplinary agile teams. Creative confidence in going from idea to des...Starting at €8.20
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Estrategia omnicanal de Media Markt (A)
Clemares, Fuencisla; Nueno, José LuisCase M-1347Marketing, Service and Operations Management, StrategyEl lanzamiento del canal online obligó a Media Markt a replantearse su política de precios y su estrategia promocional. En el mundo digital, los distribuidores tradicionales competían también con pure players del ámbito online de bajo coste que utilizaban estrategias de precios muy agresivas, por lo que, para ser competitivo, el canal online requería aplicar una estrategia de bajo margen y precios bajos. El consumidor era multicanal, y se moví...Starting at €8.20
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Media Markt's Omnichannel Strategy (A)
Clemares, Fuencisla; Nueno, José LuisCase M-1347-EMarketing, Service and Operations Management, StrategyThe launch of its online channel made Media Markt reconsider its pricing policy and promotional strategy. In the digital world, traditional distributors also competed with purely online low-cost players with very aggressive pricing strategies. In order to be competitive, the online channel required a strategy of low margins and low prices. The challenge was that consumers were multichannel and constantly moved back and forth between the website a...Starting at €8.20
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2U: Higher Education Rewired, Teaching Note
Grushka-Cockayne, YaelTeaching Note HBS-620095-EService and Operations ManagementTeaching note for case 620044.Starting at €0.00
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Recuperaciones Unidas y Nacional Aurea, S.A.
Miravitlles, L.; Nueno, José Luis; Serra, FernandoCase P-586-EService and Operations ManagementStarting at €8.20
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Comparing Two Groups: Sampling and t-Testing
Bojinov, Iavor; Farronato, Chiara; Grushka-Cockayne, Yael; Shih, Willy; Toffel, Michael W.Case HBS-621044-EService and Operations ManagementThis note describes sampling and t-tests, two fundamental statistical concepts.Starting at €8.20
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Media Markt's Omnichannel Strategy (B)
Clemares, Fuencisla; Nueno, José LuisCase M-1348-EMarketing, Service and Operations Management, StrategyThe launch of its online channel made Media Markt reconsider its pricing policy and promotional strategy. In the digital world, traditional distributors also competed with purely online low-cost players with very aggressive pricing strategies. In order to be competitive, the online channel required a strategy of low margins and low prices. The challenge was that consumers were multichannel and constantly moved back and forth between the website a...Starting at €5.74
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2U: Higher Education Rewired
Grushka-Cockayne, Yael; Lakhani, Karim R.Case HBS-620044-EService and Operations ManagementIn its 2019 Partner Symposium, 2U, an online program management provider (OPM), showcased its new vision: "Career. Curriculum. Continuum. A construct for lifelong learning in the 21st century". 2U, founded in 2008, and went public in 2014, was looking to expand beyond their current degree offerings to include a wider range of programs, such as short courses, bootcamps, and professional certificates. Led by co-founder and CEO Chip Paucek, 2U belie...Starting at €8.20
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Higher Education Rewired (Spanish version)
Grushka-Cockayne, Yael; Lakhani, Karim R.Case HBS-621S02Service and Operations Management"Career. Curriculum. Continuum. A construct for lifelong learning in the 21st century". 2U, founded in 2008, and went public in 2014, was looking to expand beyond their current degree offerings to include a wider range of programs, such as short courses, bootcamps, and professional certificates. Led by co-founder and CEO Chip Paucek, 2U believed that they were the strongest partner in the OPM market that could enable universities' digital transf...Starting at €8.20