Search results
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La gestión de la calidad total
Alsina, S.; Roure, JuanTechnical Note PN-296Service and Operations ManagementSe define de manera clara qué es la gestión de la calidad total; analizar el porqué de su nacimiento; identificar los principios en los que se sustenta, y determinar las dificultades que conlleva su implantación.Starting at €8.20
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Siete herramientas para utilizar en procesos de mejora
Alsina, S.; Rodríguez Badal, Miguel Ángel; Roure, JuanTechnical Note PN-299Service and Operations ManagementDescripción práctica de diversas técnicas gráficas de resolución de problemas, como herramientas a usar en los procesos de mejora.Starting at €8.20
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SAS: Los servicios de los 90
Alsina, S.; Fernández-Campo, Salvador; Huete, Luis MaríaTechnical Note PN-282Service and Operations ManagementA principios de los años noventa, SAS, la línea áerea de Suecia, Noruega y Dinamarca, se encontraba nuevamente implementando un programa de mejora de la calidad de sus servicios. Esta vez el programa tenía tres mensajes: Trust (confianza), debemos mantener nuestras promesas. Simplicity (simplicidad), debemos hacer simple viajar. Y care (cuidado), debemos responder de las necesidades de cada individuo. Esta estrategia tenía su origen en los primer...Starting at €8.20
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Introducción al "benchmarking"
Alsina, S.; Roure, JuanTechnical Note PN-295Service and Operations ManagementEl objetivo de la nota es presentar en qué consiste el benchmarking, sus ventajas, y plantear una introducción de cómo llevarlo a cabo.Starting at €8.20
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Are We Ready for an Automotive Plant
Yi-Chia Wu; Joo Y. JungCase IVEY-9B09D014-EService and Operations Management, StrategyThe city of McAllen, Texas and its partners have worked on attracting an automotive assembly plant to the region for over fifteen years. Under the North American Free Trade Agreement (NAFTA) provision, this region enjoys the advantages offered by both sides of the Mexican-U.S. border. Even during the economic downturn of 2007 to 2008, McAllen experienced a lower unemployment rate compared to other cities in the United States. One of the primary r...Starting at €8.20
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More School or Less Tax: Optimizing the Negotiation Results
Joo Y. Jung; Young S. Cho; Allan BeckCase IVEY-9B13D012-EService and Operations ManagementIn response to a 22 per cent growth rate in their city over a 10-year period, the members of the McAllen Independent District School Board form a committee to research and analyze several potential expansion projects that would accommodate the growing number of students in the area. The committee discovers certain funding opportunities that may represent attractive options for discharging financial responsibilities to the city’s residents, but in...Starting at €8.20
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Supply Chain Management at International Automotive
Katrin Haarer; Nahide Hannane; Leonardo Zapata-Flores; Joo Y. JungCase IVEY-9B11D013-EService and Operations Management, StrategyIn 2008, International Automotive Company (IAC), a German manufacturer of automotive parts, acquired a plant in Reynosa, Mexico. This plant produced various types of motors for power windows, heating, ventilating, air conditioning, and wipers. At the time of acquisition, the plant was showing record losses. Because the acquisition was internally financed, it was crucial to make the plant profitable quickly. After conducting a deep analysis, the c...Starting at €8.20