Search results
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GENICON: A Surgical Strike into Emerging Markets
Allen H. Kupetz; Adam P. Tindall; Gary HaberlandCase IVEY-9B10M041-EEntrepreneurship, Marketing, StrategyA critical question facing a company's ability to grow its business internationally is where it should go next. One company facing that decision was GENICON, a U.S.-based firm that manufactured and distributed medical instruments for laparoscopic surgeries. Although the minimally invasive surgical market in the United States had long been the largest in the world, international markets were anticipated to grow at a much faster rate than the U.S. ...Starting at €8.20
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Mountjoy Sparkling: Creating a Buzz in the Cannabis-Infused Beverage Business - Teaching Note
Allen H. KupetzTeaching Note IVEY-8B18M007-EStrategyTeaching note for product 9B18M007.Starting at €0.00
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Winnaz. Made in Rwanda
González-Toruño Conejo, M.Case IIST-DGI-295StrategyWinnaz es el nombre de marca de las primeras patatas fritas que se han hecho en Rwanda; son fabricadas por Hollanda Fairfoods Ltd. (HFF), una empresa ruandesa-holandesa fundada en 2014. En 2017, Winnaz es la marca líder en Ruanda, y sus productos se venden en 300 puntos de venta en 3 países: Rwanda, Uganda y RD Congo. El caso describe su punto de partida y los retos que sus fundadores y directivos afrontan en 2017. Muestra las oportunidades y los...Starting at €8.20
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MAAVI, KIMITEC making a vision
González-Toruño Conejo, M.; Garrido Illescas, M.Case IIST-DGI-366StrategyKIMITEC (2007) es una multinacional biotecnológica que nace con el reto de cambiar la forma en que se producen los alimentos. Su objetivo: eliminar la química de síntesis de la alimentación ofreciendo como alternativas soluciones naturales, innovadoras e igual de eficaces, sin que supongan mayor coste para el productor. Su principal actividad en 2022 era la agricultura, pero ampliándola a servir a toda la cadena alimentaria: ganadería, acuicultur...Starting at €8.20
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El coche de segunda mano: Vendedor
Amuedo, J. M.; González-Toruño Conejo, M.Case IIST-NEGI-18StrategyEste caso está diseñado para que, con anterioridad a su discusión en clase, el participante realice un “role-play” junto con otro participante del programa, el cual tendrá un caso similar, pero con información para el Comprador. Establece un problema y una alternativa con la que ya se cuenta para resolver ese problema. Al mismo tiempo, ofrece la posibilidad incierta de mejorar esa alternativa. Esto se logrará, o no, en función del resultado de un...Starting at €8.20
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Ruth's Chris: The High Stakes of International Expansion - Teaching Note
Ilan Alon; Allen H. KupetzTeaching Note IVEY-8B06A34-EMarketing, StrategyTeaching note for product 9B06A034.Starting at €0.00
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Mountjoy Sparkling: Creating a Buzz in the Cannabis-Infused Beverage Business
Allen H. KupetzCase IVEY-9B18M007-EEntrepreneurship, StrategyIn the summer of 2017, with over half of the United States and a growing number of other countries allowing the use of either medical or recreational marijuana, Mountjoy Sparkling was entering a huge market. Its product, sparkling water infused with marijuana, was targeting consumers who did not like to smoke and wished to avoid the generally high level of sugar in most marijuana edibles. The company faced all of the operational challenges of a s...Starting at €8.20
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Winnaz. Made in Rwanda
González-Toruño Conejo, M.Case IIST-DGI-295-E-EStrategyWinnaz is the brand name of the first potato crisps ever made in Rwanda; they are manufactured by Hollanda Fairfoods Ltd. (HFF), a Rwandan-Dutch enterprise founded in 2014. In 2017, Winnaz is the leading brand in Rwanda, and its products are sold in 300 outlets across 3 countries: Rwanda, Uganda, and RD Congo. The case describes its starting point and the challenges its founders and managers are facing in 2017. It shows the opportunities and chal...Starting at €8.20
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Winnaz. Made in Rwanda. Teaching Note
González-Toruño Conejo, M.Teaching Note IIST-DGITN-295-E-EStrategyWinnaz is the brand name of the first potato crisps ever made in Rwanda; they are manufactured by Hollanda Fairfoods Ltd. (HFF), a Rwandan-Dutch enterprise founded in 2014. In 2017, Winnaz is the leading brand in Rwanda, and its products are sold in 300 outlets across 3 countries: Rwanda, Uganda, and RD Congo. The case describes its starting point and the challenges its founders and managers are facing in 2017. It shows the opportunities and chal...Starting at €0.00
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After the BRICs: Choosing from Other Emerging Markets
Allen H. Kupetz; Gary HaberlandCase IVEY-9B12M116-EStrategyA U.S. medical device manufacturer is operating in more than 40 international markets, including its most recent entries in the BRIC markets. The company president is now ready to look to new emerging markets for revenue growth. This time a more advanced “post-BRIC” analysis is needed to determine which market to enter next. Because the capital investment and risk associated with entering a new market is high, making the right market selection is...Starting at €8.20