Search results
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Longchamp
Avery, Jill; Junker, Tonia; Beyersdorfer, DanielaCase HBS-316086-EMarketingLongchamp's Le Pliage is one of the fashion world's most successful products, a cultural icon across the globe. But managing the low priced, nylon handbag is challenging as Longchamp tries to move its brand upmarket into higher priced, luxury leather goodStarting at €8.20
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Longchamp (Spanish version)
Avery, Jill; Junker, Tonia; Beyersdorfer, DanielaCase HBS-317S06MarketingLongchamp's Le Pliage is one of the fashion world's most successful products, a cultural icon across the globe. But managing the low priced, nylon handbag is challenging as Longchamp tries to move its brand upmarket into higher priced, luxury leather goods. How much should Longchamp focus on Le Pliage versus its leather handbags? How should the subbrand be distributed, merchandised, priced, and promoted? How does Le Pliage both contribute to and ...Starting at €8.20
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Preserve the Luxury or Extend the Brand (HBR Case Study)
Beyersdorfer, Daniela; Dessain, VincentArticle HBS-R1101X-EMarketingMany luxury brands are able to command high prices because of their excellent quality, solid reputation, and limited availability. But it can be tricky both to maintain that cachet and continue to grow if the next generation of consumers is completely priced out of your market. Fictional winemaker Chateau de Vallois, a traditional estate with centuries of experience in producing luxury wines, faces that dilemma and is now considering whether to l...Starting at €8.20
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The Louvre
Deshpande, Rohit; Vulliermet, Francois-Lucien; Beyersdorfer, DanielaCase HBS-519045-EMarketingOnce a royal residence and today one of the most photographed Parisian landmarks, the Louvre, home of iconic masterpieces, was the world's largest and most visited museum in 2017. Its President Director Jean-Luc Martinez had since 2013 spearheaded its development and launched large-scale renovation projects with the sole objective to better welcome all visitors, be they French or international, art connoisseurs or tourists, of all ages and backgr...Starting at €8.20
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The Crisis (Spanish version)
Rivkin, Jan W.; Thomke, Stefan; Beyersdorfer, DanielaCase HBS-715S13StrategyAs this case opens, iconic toymaker LEGO stands on the brink of bankruptcy. Jorgen Vig Knudstorp, LEGO's young and newly appointed CEO, must size up changes in the toy industry, learn from the company's recent moves, and craft a strategy that will put LEGO back on track.Starting at €8.20
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Marketing Chateau Margaux (Spanish version)
Deighton, John; Dessain, Vincent; Pitt, Leyland; Beyersdorfer, Daniela; Sjoman, AndersCase HBS-509S25StrategyChateau Margaux, luxury brand or connoisseur brand? Although France is awash with unsold wine, demand has never been stronger for the very finest Bordeaux. How should Margaux sustain and grow its business? The Chateau management team is wondering if it can take more control of distribution instead of leaving it to the Bordeaux wine merchants. Also, can the Chateau build marketing and sales capabilities on its own? Who is the target market, wine c...Starting at €8.20
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Preserve the Luxury or Extend the Brand (Commentary for HBR Case Study)
Beyersdorfer, Daniela; Dessain, VincentArticle HBS-R1101Z-EMarketingMany luxury brands are able to command high prices because of their excellent quality, solid reputation, and limited availability. But it can be tricky both to maintain that cachet and continue to grow if the next generation of consumers is completely priced out of your market. Fictional winemaker Chateau de Vallois, a traditional estate with centuries of experience in producing luxury wines, faces that dilemma and is now considering whether to l...Starting at €8.20
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Heineken-Brewing a Better World
Reinhardt, Forest L.; Alvarez, Jose B.; Junker, Tonia; Beyersdorfer, DanielaCase HBS-715022-EStrategyThe Dutch company HEINEKEN, one of the leading global brewers known for its brands like Heineken, Amstel, or Desperados and for its award-winning marketing campaigns, seeks to closely integrate its long-term sustainability "Brewing a Better World"-approach into its corporate strategy. HEINEKEN had set itself ambitious 2015 and 2020 sustainability targets in six pillar areas around Energy/CO2, Water, Sustainable Sourcing, Responsible Consumption, ...Starting at €8.20
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Preserve the Luxury or Extend the Brand (HBR Case Study and Commentary) (Spanish version)
Beyersdorfer, Daniela; Dessain, VincentArticle HBS-R1101RMarketingcase study-only, reprint R1101X, and commentary-only, reprint R1101Z.Starting at €8.20
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LEGO (Spanish version)
Rivkin, Jan W.; Thomke, Stefan; Beyersdorfer, DanielaCase HBS-615S03StrategyLEGO has emerged as one of the most successful companies in the toy industry. The case describes LEGO's gradual rise, rapid decline, and recent revitalization as it is keeping up with a changing market place. Central to LEGO's management model is the ability to find the right balance among growing through innovation, staying true to its core, and controlling operational complexity.Starting at €8.20