Search results
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iQmetrix and Straker Translations: Evaluating First Contact
Ann C. Frost; Chris Street; Maurice ThibodeauCase IVEY-9B18A069-EEntrepreneurship, MarketingUsing raw, uncut footage, this video case asks students to evaluate the effectiveness of the first contact that took place in November 2016 between representatives from two technology companies—iQmetrix and Straker Translations. The two firms are contemplating a business partnership in which Straker will provide iQmetrix with translation services. First contact calls generally precede every business partnership and are normally completed only aft...Starting at €8.20
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Racing into the Future: Strategic Marketing for the Regina Auto Racing Club - Teaching Note
Dwight Heinrichs; Chris Street; Michael TaylorTeaching Note IVEY-8B17A050-EMarketingTeaching note for product 9B17A050.Starting at €0.00
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iQmetrix: The Customer Is Always Right
Chris Street; Darren Meister; Tracy ThibodeauCase IVEY-9B16M028-EEntrepreneurship, StrategyIn 2015, iQmetrix, a company founded in 1999, developed and sold point-of-sale (POS) software using the software-as-a-service model. Two iQmetrix enterprise account managers were discussing strategies for closing a software subscription deal with a large customer who asked for significant customization to be completed before the deal could be signed. The customization appeared to be critical for the customer, and the account managers thought the ...Starting at €8.20
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Challenges and Opportunities at the Protospace Makerspace
Chris Street; J. Robert MitchellCase IVEY-9B17M087-EEntrepreneurship, StrategyIn early 2017, the directors at Protospace, a makerspace in Calgary, Alberta, Canada, faced some challenges. The nine-year-old member-run organization operated as a “do-ocracy,” with a minimum of official oversight. However, the directors and some of the membership wondered whether Protospace could and should scale its growth by recruiting and accepting new members. Would a larger membership help or hinder the membership-driven makerspace? Should...Starting at €8.20
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Selling at ServiceBox (A) and (B) - Teaching Note
Chris Street; J. Robert MitchellTeaching Note IVEY-8B16M015-EStrategyTeaching note for products 9B16M015 and 9B16M016.Starting at €0.00
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Othellonia: Growing a Mobile Game, Powerpoint Supplement
Ascarza, Eva; Amano, Tomomichi; Gupta, SunilCase HBS-520056-EMarketingPowerpoint supplement to case 520016Starting at €8.20
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Time Out: The Evolution from Media to Markets
Barasz, Kate; Ascarza, EvaCase HBS-520128-EMarketingIn February 2020, Time Out's chief executive officer Julio Bruno is evaluating the strategic direction of the company. Over the span of five decades, Time Out-the global media and entertainment brand-had gone from a self-published counterculture publication in London to a leading authority on the arts and culture, food and drink, music, and nightlife scenes in hundreds of cities around the world. However, the rise of the internet meant fundamenta...Starting at €8.20
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iQmetrix and Straker Translations: Evaluating First Contact - Teaching Note
Ann C. Frost; Chris Street; Maurice ThibodeauTeaching Note IVEY-8B18A069-EMarketingTeaching note for product 9B18A069.Starting at €0.00
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Othellonia: Growing a Mobile Game
Ascarza, Eva; Amano, Tomomichi; Gupta, SunilCase HBS-520016-EMarketingIn the summer of 2019, Yu Sasaki, Head of the Game Division of DeNA, a Japanese mobile gaming company, is evaluating various growth strategies for its recent game Othellonia. Sasaki needs to decide if he should focus on customer acquisition, retention, or monetization.Starting at €8.20
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Selling at ServiceBox (A): Jon Clifford's Perspective
Chris Street; J. Robert MitchellCase IVEY-9B16M015-EEntrepreneurship, StrategyIn 2012, an entrepreneur and his business partner have created ServiceBox, a web-based software-as-a-service (SaaS) work order management system for use in plumbing and heating businesses. The product was developed in response to a request from a friend, who owns a plumbing business. The entrepreneur is now ready to sell this product, relying on a subscription-based SaaS business model for revenue. He has scheduled a meeting with a heating contra...Starting at €8.20