Search results
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Pfizer and the Challenges of the Pharmaceutical Industry (A)
Renate Kratochvil; Phillip C. NellCase IVEY-9B19M076-EStrategyIn 2018, President of the United States, Donald Trump, criticized the company Pfizer Inc. (Pfizer) for increasing drug prices—which had been a strategic move by Pfizer in response to industry-wide challenges. This announcement highlighted the complex dynaStarting at €8.20
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DeliverMeal Ivory Coast: Addressing Headquarters' Demands (Simplified Chinese Version)
Benoit Decreton; Phillip C. Nell; Alison E. HolmCase IVEY-9B17MC048-EStrategyIn 2015, DeliverMeal was a Norwegian online food delivery firm, mostly present in what could be considered emerging markets such as those in Africa. Founded in 2010, the company had experienced extremely rapid international expansion. DeliverMeal followed a global strategy, and standardized processes and turnkey solutions were provided from the headquarters to the subsidiaries.The local business development manager at DeliverMeal’s Ivory Coast su...Starting at €8.20
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An Exercise in Designing a Travel Coffee Mug
Ofek, Elie; Norris, MichaelCase HBS-514042-EMarketingIn recent years design has emerged as a critical factor in the success of many new products. This case exercise provides a hands-on way to experience the design process and offers a structured approach for incorporating key considerations that can aid in effective design. Students are asked to generate ideas for the design of a new reusable travel coffee mug. Relevant information on the consumer coffee market and on existing coffee mugs is provid...Starting at €8.20
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Bank of America: Banca Móvil (abreviada)
Gupta, Sunil; Norris, MichaelCase HBS-513S33MarketingEn enero de 2010, Bank of America está discutiendo su estrategia móvil futuro. En el supuesto de añadir complejidad a su aplicación, el diseño de múltiples aplicaciones para los segmentos de negocio o expandirse hacia otros canales móviles?Starting at €8.20
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Suominen Wipes the Slate Clean
Groysberg, Boris; Heikkinen, Kalle; Norris, MichaelCase HBS-416047-EStrategyIn 2016, after successfully turning around Finnish nonwovens manufacturer Suominen, CEO Nina Kopola faces a decision on the company's strategy moving forward.Starting at €8.20
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Suominen Wipes the Slate Clean, Teaching Note
Groysberg, Boris; Heikkinen, Kalle; Norris, Michael; Barnett, JamesTeaching Note HBS-418053-EStrategyTeaching note for case 416047.Starting at €0.00
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CJ E&M: KCON Goes Global
Ofek, Elie; Norris, MichaelCase HBS-517083-EMarketingIn January of 2017, CJ Entertainment & Media (E&M) proudly announced that it will be holding its first ever KCON in Mexico City just two months later. CJ Group Chairman Jay Lee and Vice Chairwoman Miky Lee are pleased at the progress that KCON, a Korean-oriented music and cultural convention, has made since its debut in LA in 2012. In the years since 2012, the event has been held every year in LA, and has recently also taken place in New York, To...Starting at €8.20
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Building a Social Media Culture at Dell, Teaching Note
Deshpande, Rohit; Norris, MichaelTeaching Note HBS-514113-EMarketingTeaching note for case 514096.Starting at €0.00
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Cree Inc.: Introducing the LED Light Bulb
Norris, Michael; Gourville, John T.Case HBS-515026-EMarketingCree, a North Carolina-based maker of light emitting diodes (LEDs), has just introduced its first consumer product - an LED light bulb. It is designed as an energy efficient replacement for the ubiquitous incandescent light bulb. But given that it is an unfamiliar technology and that it costs ten times what an incandescent bulb costs, there are questions about how best to promote adoption and what sales level might be expected.Starting at €8.20
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J.C. Penney's "Fair and Square" Strategy (Abridged), (B), and (C), Teaching Note
Ofek, Elie; Alvarez, Jose B.; Norris, MichaelTeaching Note HBS-516008-EMarketingThis teaching note is for "J.C. Penney's 'Fair and Square' Strategy (Abridged), (B), and (C)," which tells the story of Ron Johnson's tenure as CEO of the U.S. department store J.C. Penney, his 2013 firing, and the rehiring of former CEO Myron E. "Mike" Ullman to try to fix Johnson's mistakes.Starting at €0.00