Search results
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NTT DoCoMo: El futuro de Internet sin cables
Bradley, Stephen P.; Sandoval, MatthewCase HBS-702S09StrategyNTT DoCoMo se estableció en 1992 y se convirtió celebró públicamente en 1998. Este caso pistas de cómo DoCoMo se convirtió en la primera compañía de telefonía móvil en Japón y cómo su servicio i.mode revolucionó el mercado de la telefonía celular.Starting at €8.20
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Crown Cork & Seal in 1989 (Spanish version)
Bradley, Stephen P.; Cavanaugh, SheilaCase HBS-702S11StrategyDescribes the structure and recent trends of the metal container industry, Crown's successful strategy for competing in the industry, and John Connelly's leadership over more than 20 years. In 1989, William Avery succeeded Connelly as CEO and is forced to consider new strategic options in the face of industry change.Starting at €8.20
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Wal-Mart Stores, Inc. (Spanish version)
Bradley, Stephen P.; Ghemawat, Pankaj; Foley, SharonCase HBS-706S15StrategyThe case 'Wal-Mart Stores, Inc.' focuses on the evolution of Wal-Mart's remarkably successful discount operations and describes the company's more recent attempts to diversify into other businesses. The company has entered the warehouse club industry with its Sam's Clubs and the grocery business with its Supercenters, a combination supermarket and discount store. Wal-Mart experienced a drop in the value of its stock price in early 1993, which it ...Starting at €8.20
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Mapping Your Competitive Position
D'Aveni, Richard A.Article HBS-R0711G-EStrategyA price-benefit positioning map helps you see, through your customers' eyes, how your product compares with all its competitors in a market. You can draw such a map quickly and objectively, without having to resort to costly, time-consuming consumer surveys or subjective estimates of the excellence of your product and the shortcomings of all the others. Creating a positioning map involves three steps. First, define your market to include everythi...Starting at €8.20
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The Proliferation Trap: How to Manage Multiple Threats to Your Competitive Position
D'Aveni, Richard A.Book Chapter HBS-5690BC-EStrategyThe fragmentation of markets and new, more focused business models have created many narrower markets where there once were a few broad ones. If rivals are using these new, narrower positions to slice away slivers of your market, you have become a victim of the proliferation trap. But you cannot fight everyone, everywhere, all the time. In this chapter, Richard A. D'Aveni shows how to go into battle. He first describes the telltale signs of the p...Starting at €8.20
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Everyone and Everything is Online
Bradley, Stephen P.; Bartlett, NancyCase HBS-711494-EStrategyThe twenty-first century digital world enabled mobile, empowered, content-hungry individuals to capture the value of enabling technologies and applications to manage, create, share, and influence content across the creation and delivery spectrum. Users were online in record numbers, spending a greater percentage of their time, and conducting more and more activities including communications, learning, entertainment, and social interaction. Digita...Starting at €8.20
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Retail Shopping in 2007: The Net versus the Mall
Bradley, Stephen P.Case HBS-707566-EStrategyProvides an overview of the retail sector within the United States as online shopping captures an increased percentage of consumer spending. The role of enabling technologies and applications, including comparison shopping sites and recommendation systems, are covered. Additionally, the strategies, specifically the evolution of multi-channeling retail, are discussed.Starting at €8.20
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Book Publishing in 2010
Bradley, Stephen P.; Bartlett, NancyCase HBS-711419-EStrategyLegacy book publishers wrangled with ebook retailers over royalty rates, release strategy, and distribution rights as customer demand for cheaper ebooks eroded publishers' profitable print formats. E-readers like Kindle, as well as Apple's iPad that invigorated the digital book market is discussed. Also includes a general overview of book publishing including the K-12 and College market.Starting at €8.20
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Disposable Diaper Industry in 1984 (Spanish version)
Ghemawat, Pankaj; Bradley, Stephen P.Case HBS-716S01StrategyUpdates the Disposable Diaper Industry in 1974. Intended as an in-class handout.Starting at €8.20
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eBay, Inc. (B) (Spanish Version)
Bradley, Stephen P.; Sullivan, Erin E.Case HBS-702S04Strategydesarrollo actualizaciones en eBay, Inc. a través de junio de 2002.Starting at €5.74