Search results
-
Plan Estratégico de Turismo de Barcelona 2015: Reeditar el efecto de las olimpiadas de Barcelona 92
Campoy, David; García Pont, Carlos; Rocha e Oliveira, PauloCase M-1293Marketing, Service and Operations Management, StrategyEl tema central de este documento es la definición de los elementos clave que deben formar parte del Plan Estratégico de Turismo de Barcelona 2015. En él se repasa la historia de la estrategia turística de Barcelona, centrándose en los Juegos Olímpicos de 1992 y sus repercusiones en el sector turístico. Con ello se pone de relieve el estrecho vínculo entre el negocio del deporte y la táctica de posicionamiento estratégico de la ciudad y se subray...Starting at €8.20
-
Innovation in Motion: Staying on Top
Rao, Jay; García Pont, Carlos; Rocha e Oliveira, Paulo; Cooper, Robert G.; Vilà Vilar, JoaquimDossier DOS-14-EInnovation and Change, Knowledge and Communication, Marketing, StrategyBusiness innovation is a delicate balancing act. This dossier will help you stay on the ball.Starting at €15.00
-
Business in Brazil: Regulatory Environment
Lopes, Jalusa; Mafra de Amorim, Paula; Rocha e Oliveira, PauloTechnical Note PN-503-EEconomics, Service and Operations Management, StrategyAn overview of the topic described in the document. The abstract will help the reader decide whether he or she is interested in consulting the document.Starting at €8.20
-
Business in Brazil: Infrastructure
Lopes, Jalusa; Mafra de Amorim, Paula; Rocha e Oliveira, PauloTechnical Note PN-502-EEconomics, Service and Operations Management, StrategyThis document is part of a series describing the benefits and challenges of doing business in Brazil. The focus of this particular document is on infrastructure.Starting at €8.20
-
Innovación: energía para crecer
Rao, Jay; García Pont, Carlos; Rocha e Oliveira, Paulo; Cooper, Robert G.; Vilà Vilar, JoaquimDossier DOS-14Innovation and Change, Knowledge and Communication, Marketing, StrategySi queremos dar la vuelta a nuestras empresas y volver a crecer, solo nos queda innovar.Starting at €15.00