Search results
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TRIPICTURES: afrontando el final de la transición digital
Rodríguez, Silvia; Nueno, José LuisCase M-1296Innovation and Change, Marketing, StrategyTripictures, en su papel de distribuidora cinematográfica independiente, afrontaba los desafíos del desarrollo del cine digital, con la irrupción de un nuevo agente en la cadena de valor -los "intermediarios"-; los últimos movimientos en torno a las ventanas de explotación con el estreno de títulos de forma simultánea; el auge de la ventana electrónica, y las demandas de un consumidor exigente que, tras la explosión digital, tenía a su disposició...Starting at €8.20
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Avinent
Nueno, José Luis; Rodríguez, Silvia; Llano, Miguel AngelCase M-1262Entrepreneurship, Innovation and Change, StrategyAlbert Giralt, Director General del Grup Vilardell Purtí, repasaba el borrador del plan estratégico 2011-2013 de AVINENT Implant System, la división biomédica del Grupo. En poco más de tres años, habían desarrollado un producto propio, el sistema de implantes AVINENT, en el seno de una industria tradicional del sector metalmecánico. Muchos y muy rápidos habían sido los logros, pero aún quedaba mucho camino por recorrer. Había que consolidar posi...Starting at €8.20
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Avinent
Nueno, José Luis; Rodríguez, Silvia; Llano, Miguel AngelCase M-1262-EEntrepreneurship, Innovation and Change, StrategyAlbert Giralt, General Director of the Vilardell Purtí Group, was reviewing the draft of the 2011-2013 Strategic Plan for the AVINENT Implant System, the Group's biomedical division. In just over three years, they had developed their own product, the AVINENT Implant System, within a traditional company in the metalworking industry. Their achievements had come quickly and in abundance, but there was still a lot of ground to cover. They needed to c...Starting at €8.20
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Hrad Technika (Spanish version)
Upton, David M.; Staats, Bradley R.Case HBS-610S01StrategyExamines a struggling IT outsourcing project from the perspective of the IT services provider--Hrad Technika. When used in conjunction with Tegan c.c.c. (9-609-038), it provides an opportunity to see both sides of the issue. When Hrad enters into a contract to create a new accounts payable system for Welsh toy distributor, Tegan, the outsourcing firm from the Czech Republic views the project as another step in its progression towards delivering h...Starting at €8.20
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Tegan c.c.c. (Spanish version)
Upton, David M.; Staats, Bradley R.Case HBS-610S02StrategyExamines a struggling IT outsourcing project from the perspective of the customer--Tegan. It should be used in conjunction with Hrad Technika (9-609-039), which illustrates the supplier's point of view. When Tegan, a Welsh toy distributor, outsources the development of a new accounts payable system to Hrad Technika, a growing outsourcing firm from the Czech Republic, Tegan believes they are getting a problem off their hands. Unfortunately the pro...Starting at €8.20
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Bodegas Torres: reinventando el vino
Nueno, José Luis; Rodríguez, SilviaCase M-1313Marketing, StrategyTras varios años de investigación, en agosto de 2008, Bodegas Torres anunció el lanzamiento de Natureo, el primer vino "sin". Partiendo de un vino blanco aromático, fermentado durante quince días, se sometía a un proceso de desalcoholización por métodos puramente físicos, mediante el sistema conocido como "spinning cone column" (SCC). La variedad de uva seleccionada para la elaboración fue la moscatel, procedente de la finca Can Gomà de la famili...Starting at €8.20
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TRIPICTURES: Facing the End of the Digital Transition
Rodríguez, Silvia; Nueno, José LuisCase M-1296-EInnovation and Change, Marketing, StrategyTRIPICTURES, in its role as an independent film distributor, was facing the challenges resulting from the surge of digital cinema, with the emergence of a new player in the value chain ("integrators"), recent changes regarding exploitation channels and the simultaneous release of movies, the rise of the electronic channel, and the demands of an empowered consumer who, thanks to the digital explosion, had access to a wider offering. What steps sho...Starting at €8.20
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Embutidos Salgot S.A.
Rodríguez, Silvia; Nueno, José Luis; Llano, Miguel AngelCase M-1263-EInnovation and Change, Marketing, StrategyThe case describes the change of strategy carried out by Embutidos Salgot S.A., positioning its products in the premium segment and taking the final step with the launch of Eco Salgot, its range of organic products. This launch reinforced the sales of Reserva Salgot and Salgot, the other two product lines. However, the investment was significant (nearly 2 million euros), the crisis did not favor the consumption of premium products (a price strugg...Starting at €8.20
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Lean at Wipro Technologies (Spanish version)
Staats, Bradley R.; Upton, David M.Case HBS-608S07StrategyWipro Technologies, a rapidly growing software services firm based in India, decided to use principles from the Toyota Production System (also known as lean) to fundamentally change their operating model. Looks at why Wipro chose to use lean and how they went about implementing it in a novel context such as this. Provides detail of Wipro's internal and external environment, which was necessitating the change (shift from delivering a low-cost prod...Starting at €8.20
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Bodegas Torres: Reinventing Wine
Nueno, José Luis; Rodríguez, SilviaCase M-1313-EMarketing, StrategyAfter several years of research, in August 2008 Bodegas Torres announced the launch of Natureo, its first alcohol-free wine. Made from an aromatic white wine, which was fermented for two weeks, it underwent a dealcoholization process through purely physical methods using the system known as "spinning cone column" (SCC). The Muscat variety of grape was selected for the new wine, grown in the Torres family's Can Gomà estate on the northern boundary...Starting at €8.20