Search results
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The Classic Traps (Spanish version)
Kanter, Rosabeth MossArticle HBS-R0611CStrategyThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. Never a fad, but always in or out of fashion, innovation gets rediscovered as a growth enabler every half dozen years. Too often, grand declarations about innovation are followed by mediocre execution that produces anemic results, and innovation groups are quietly ...Starting at €8.20
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La transformación de los gigantes
Kanter, Rosabeth MossArticle HBS-R0801BStrategyEste artículo incluye una vista previa de una página que resume rápidamente las ideas clave y proporciona una visión general de cómo los conceptos funcionan en la práctica, junto con sugerencias para la lectura adicional. Las grandes corporaciones durante mucho tiempo han sido vistos como pesado, inflexible y burocrático - ni idea y sobre los acontecimientos mundiales. Sin embargo, recientemente algunas multinacionales parecen estar transformándo...Starting at €8.20
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2 1/2 Turnarounds (Spanish version)
Kanter, Rosabeth Moss; Bird, MatthewCase HBS-308S59StrategyJuliana Azevedo Schahin, a local marketing director for Procter & Gamble in Sao Paulo, had worked closely with Tarek Fahahat, a regional executive based in Caracas, to solve the growth and profitability problems of P&G Brazil. They did so through the creation of lower-cost versions of two premium products which reached BOP (bottom of the pyramid) consumers--an approach not considered then as a company strategy. The case follows Azevedo and Faraha...Starting at €8.20
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Thinking Outside the Shoe Box (Spanish version)
Kanter, Rosabeth Moss; Raffaelli, Ryan L.Case HBS-310S17StrategyInnovation was linked to Timberland's heritage. In 2005, CEO Jeff Swartz and COO Ken Pucker hoped the Invention Factory, an advanced concept lab, would develop new breakthrough products and reinvigorate the company's culture of innovation. Since the 1960s, Timberland had relied on innovation, developing the world's first waterproof boot and, in the 1980s, category-defining boat shoes and day hiking boots. Creating variations of these core product...Starting at €8.20
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Toward a Digital Transformation (Spanish version)
Kanter, Rosabeth Moss; Bird, MatthewCase HBS-314S07StrategyAfter a series of acquisitions, Maurice Levy, the Chairman and CEO of Publicis Groupe, had created the fourth largest marketing and communications company in the world. His next major challenge was managing the firm's digital transformation. In December 2006, the company acquired Boston-based Digitas, a leading digital agency headed by David Kenny. After the initial merger, which included the unbundling of Digitas capabilities and the global expa...Starting at €8.20
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How Great Companies Think Differently
Kanter, Rosabeth MossArticle HBS-R1111C-EStrategyCorporate leaders have long subscribed to the belief that the sole purpose of business is to make money. That narrow view, deeply embedded in the American capitalist system, molds the actions of most corporations, constraining them to focus on maximizing short-term profits and returns to shareholders at the expense of worker safety and health, the environment, and society in general. In this article, HBS professor Kanter argues that a very differ...Starting at €8.20
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Evergreen Natural Markets 2012 (Spanish version)
Kanter, Rosabeth Moss; Myers, Paul S.Case HBS-413S18Strategya seven-store natural foods chain in Las Vegas, Nevada. CEO Kathleen Norton wonders whether the model will remain effective outside the Evergreen base or if this newest acquisition will seriously test her leadership skills and, in particular, her ability to swiftly convert the new chains' managers, employees, and systems to the Evergreen way.Starting at €8.20
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A Hole in the Pipeline (Spanish version)
Kanter, Rosabeth Moss; Roessner, JaneCase HBS-306S18StrategyDeloitte & Touche was losing talented women, and CEO Mike Cook wanted to stop the loss, especially as the accounting and consulting fields became more competitive. The firm commissioned an analysis of the situation; now it had to consider the results and develop a plan change.Starting at €8.20
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Mergers That Stick
Kanter, Rosabeth MossArticle HBS-R0910P-EStrategyThe mergers that thrive postrecession will be those that focus not just on the numbers but on integrating and motivating employees. To extract lessons on how to manage the human side of M&A, Harvard Business School's Kanter studied a dozen deals that overcame the usual barriers to success: employee shock, protests, and anxiety, all of which can fuel supplier unrest, government disapproval, and customer defections. Procter & Gamble, for instance, ...Starting at €8.20
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Transforming Giants
Kanter, Rosabeth MossArticle HBS-R0801B-EStrategyThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. Large corporations have long been seen as lumbering, inflexible, bureaucratic - and clueless about global developments. But recently some multinationals seem to be transforming themselves: They're engaging employees, moving quickly, and introducing innovations that...Starting at €8.20