Search results
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Fengshou Crab Manor
Yan Gong; Liman Zhao; Liang DongCase IVEY-9B16M063-EEntrepreneurship, StrategySince its founding in 2002, Fengshou Crab Manor had become one of the top brands in China’s mitten crab sector by using a distinctive gift voucher model. The company had attracted over 100,000 loyal customers from companies and non-profit institutions in Beijing and Shanghai. At the beginning of 2013, however, the government’s Central Committee unveiled an eight-point code of conduct to reduce bureaucracy and boost ties with the public, which adv...Starting at €8.20
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51.com: Rise to the Top via Spin-Off
Yan Gong; S. Ramakrishna Velamuri; Liman ZhaoCase IVEY-9B16M078-EEntrepreneurship, StrategyOnline social network service provider Five One Network Development Co. Ltd. (51.com) was founded in August 2005 and entered the online game industry in 2011, when browser games became popular in China. Although it continuously invested in developing online games, it had failed to reach its goal of becoming one of the top 10 companies in China. The online game industry had seen fierce competition and was finding it difficult to retain talented em...Starting at €8.20
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Tesla's China Drive
Yan Gong; Qiong ZhuCase IVEY-9B15M024-EEntrepreneurship, StrategyAs a newcomer in the automobile industry, Tesla Motors had distinguished itself by redefining automobiles and rewriting some of the rules of the automobile industry. Ten years after its founding, it had begun to make inroads into China — a totally different market from Europe and the United States — and commenced its globalization efforts. China had set “new energy” as its major strategy for sustainable development and national security. Which pa...Starting at €8.20
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51.com: Rise to the Top via Spin-Off - Teaching Note
Yan Gong; S. Ramakrishna Velamuri; Liman ZhaoTeaching Note IVEY-8B16M078-EStrategyTeaching note for product no. 9B16M078.Starting at €0.00
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Souche: A Start-up Exploring the Used Car Market - Teaching Note
Yan Gong; Qiong ZhuTeaching Note IVEY-8B16M134-EStrategyTeaching Note for product 9B16M134.Starting at €0.00
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Tender Greens: Can They Keep the ‘Green’ Promise in Beef Sourcing- Teaching Note
Marilyn Anthony; Neha MittalTeaching Note IVEY-8B21M005-EStrategyTeaching note for product 9B21M005.Starting at €0.00
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Soom Foods: Zooming Out for A Booming Supply Chain - Teaching Note
Neha Mittal; Sheri Lambert; Sara HonovichTeaching Note IVEY-W27964-EStrategyTeaching note for product W27963.Starting at €0.00
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Burlap & Barrel: A Spicy, Single-Origin Supply Chain
Neha Mittal; Marilyn AnthonyCase IVEY-W25283-EService and Operations Management, StrategyBurlap & Barrel was an upcoming and successful public benefit corporation based in the Queens borough of New York City that imported spices from foreign farms and sold them to restaurants, gourmet food stores, home cooks, and other food services in the UnStarting at €8.20
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Burlap & Barrel: A Spicy, Single-Origin Supply Chain - Teaching Note
Neha Mittal; Marilyn AnthonyTeaching Note IVEY-W25284-EService and Operations Management, StrategyTeaching note for product W25283.Starting at €0.00
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BDP International: Delivering What Matters in Global Chemical Transportation
Neha MittalCase IVEY-W25637-EService and Operations Management, StrategyBDP International Inc. (BDP), one of the world’s leading privately-held freight logistics companies, provided chemical shipping services to eight of the top ten global chemical companies. In April 2021, it contracted with a chemical company for two shipping orders, each to a different destination, and each with a set number of containers to be shipped every month for a year. The containers were filled with a chemical used in the electronics indus...Starting at €8.20