Search results
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How to Design Smart Business Experiments (Spanish version)
Davenport, Thomas H.Article HBS-R0902EStrategyManagers regularly implement new ideas without evidence to back them up. They act on hunches and often learn very little along the way. That doesn't have to be the case. With the help of broadly available software and some basic investments in building capabilities, managers don't need a PhD in statistics to base consequential decisions on scientifically sound experiments. Some companies with rich consumer-transaction data - Toronto-Dominion, CKE...Starting at €8.20
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Competing on Talent Analytics (Spanish version)
Davenport, Thomas H.; Harris, Jeanne; Shapiro, JeremyArticle HBS-R1010BStrategyDo investments in your employees actually affect workforce performance? Who are your top performers? How can you empower and motivate other employees to excel? Leading edge companies such as Google, Best Buy, P&G, and Sysco use sophisticated data-collection technology and analysis to answer these questions, leveraging a range of analytics to improve the way they attract and retain talent, connect their employee data to business performance, diffe...Starting at €8.20
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El caso HBR: el lado oscuro del an lisis del consumidor
Davenport, Thomas H.; Harris, Jeanne G.; Jones, George L.; Lemon, Katherine N.; Norton, David P.; McCallister, Michael B.Article HBS-R0705AStrategySalud aseguradora IFA y ShopSense cadena de supermercados han formado una asociación interesante, pero amenaza con la tolerancia de las pruebas de los clientes para compartir información personal. Durante años, el gerente regional de IFA para las operaciones de la Costa Oeste, Laura Brickman, había estado defendiendo el uso de análisis de clientes - sacar conclusiones acerca de los comportamientos de los consumidores sobre la base de patrones que...Starting at €8.20
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Competing on Analytics (Spanish version)
Davenport, Thomas H.Article HBS-R0601HStrategyAmazon, Harrah's, Capital One, and the Boston Red Sox have all dominated their fields by deploying industrial-strength analytics across a wide variety of activities. At a time when firms in many industries offer similar products and use comparable technologies, business processes are among the few remaining points of differentiation--and analytics competitors wring every last drop of value from those processes. Employees hired for their expertis...Starting at €8.20
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Sepa qué quéieren sus clientes antes que ellos mismos
Davenport, Thomas H.; Mule, Leandro Dalle; Lucker, JohnArticle HBS-R1112EStrategyLos compradores una vez se basó en los vendedores familiar para ayudarles a encontrar exactamente lo que querían - y, a veces a sugerir temas adicionales que ni siquiera habían pensado. Pero los consumidores de hoy en día distraídos, bombardeados con información y opciones, a menudo tienen dificultades para encontrar productos o servicios que satisfagan sus necesidades. Los avances en la tecnología de la información, recopilación de datos, y anál...Starting at €8.20
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Beyond Automation (Spanish version)
Davenport, Thomas H.; Kirby, JuliaArticle HBS-R1506CStrategyUnless we find as many tasks to give humans as we find to take away from them, all the social and psychological ills of joblessness will grow, from economic recession to youth unemployment to individual crises of identity. What if, the authors ask, we were to reframe the situation? What if we were to uncover new feats that people might achieve if they had better thinking machines to assist them? We could reframe the threat of automation as an op...Starting at €8.20