Search results
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Winning in the Green Frenzy
Unruh, Gregory; Ettenson, RichardArticle HBS-R1011J-EStrategyIn virtually every industry, the focus of green competition is shifting from a race to launch new eco-friendly products to a battle over what constitutes a "green" product in the first place. The definition can vary from one sector or product to the next, but whatever your business, if you're not engaged in the debate and in shaping the rules, you risk being assessed against standards you can't meet. Once you understand what degree of standardiza...Starting at €8.20
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Cómo ganar en el frenes verde
Unruh, Gregory; Ettenson, RichardArticle HBS-R1011JStrategyEn prácticamente todas las industrias, el foco de la competencia verde está pasando de una carrera para lanzar nuevos productos ecológicos a una batalla sobre lo que constituye un producto "verde" en el primer lugar. La definición puede variar de un sector o producto al siguiente, pero cualquiera que sea su negocio, si usted no está involucrado en el debate y en la configuración de las reglas, se arriesga a ser evaluados con arreglo a las normas ...Starting at €8.20
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Growing Green: Three Smart Paths to Developing Sustainable Products
Unruh, Gregory; Ettenson, RichardArticle HBS-R1006G-EStrategyMost companies know that they need to be greening their offerings-if not to gain advantage, then simply to keep up. In this article the authors offer a framework for embarking on the green-product development process, introducing three broad strategies that companies can use to align their green goals and capabilities. An "accentuate" strategy involves evaluating products in the company's current portfolio and playing up or extending latent or ex...Starting at €8.20
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Knowledge-Creating Company (HBR Classic) (Spanish version)
Nonaka, IkujiroArticle HBS-R0707NStrategyMuch as manufacturers worldwide have learned from Japanese manufacturing techniques, companies that want to compete on the knowledge playing field must also learn from Japanese techniques of knowledge creation.Starting at €8.20
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Volverse verdes
Unruh, Gregory; Ettenson, RichardArticle HBS-R1006GStrategyLa mayoría de las empresas saben que necesitan para ser más ecológicas sus ofertas, si no para obtener una ventaja, a continuación, simplemente para mantenerse al día. En este artículo los autores ofrecen un marco para embarcarse en el proceso de desarrollo verde-producto, la introducción de tres amplias estrategias que las empresas pueden utilizar para alinear sus objetivos verdes y capacidades. Una estrategia de "acentuar" implica la evaluación...Starting at €8.20
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The Wise Leader (Spanish version)
Nonaka, Ikujiro; Takeuchi, HirotakaArticle HBS-R1105BStrategyexperiential knowledge that enables people to make ethically sound judgments. Wise leaders demonstrate six abilities. They make decisions on the basis of what is good for the organization and for society. They quickly grasp the essence of a situation and fathom the nature and meaning of people, things, and events. They provide contexts in which executives and employees can interact to create new meaning. Phronetic leaders use metaphors and stori...Starting at €8.20