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Marriott International: Hospitality’s Uncertain Future
Harris, Jared D.; Snell, Scott; Harrison, KatharineCase DARDEN-S-0396StrategyWhen industry conditions are disrupted, planning for the future can be difficult. For instance, the COVID-19 pandemic had a profound impact on the hospitality industry, not only depressing demand during the height of the crisis but also holding implications going forward for hotel demand in a future “new normal.” How can mature, established organizations rethink their business models when circumstances demand it? How can firms envision possible s...Starting at €8.20