Search results
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Cerámicas Alcor
Sagarra R.; Weber, Eric; Velilla, ManuelCase ASN-20-EDecision Analysis, StrategyThis case study is about a company that has undergone two changes in administration in a period of fewer than ten years. The new manager has to deal with this complex situation. He gets new funding, hires new staff, makes changes in a factory line to manufacture a new product and opens distribution channels for marketing. With the good results obtained, the manager applies for a bank loan to remodel a second factory line. The students must put th...Starting at €8.20
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¿Hacia dónde va la globalización? Revisa tu estrategia
Ghemawat, Pankaj; Rosenberg, Mike; Reiche, SebastianDossier DOS-35Leadership and People Management, Service and Operations Management, StrategyNo te dejes llevar por corrientes pasajeras. Los consejos de los profesores del IESE te ayudarán a permanecer con los pies en la tierra.Starting at €15.00
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National Cultural Differences and Global Business
Ghemawat, Pankaj; Reiche, SebastianTechnical Note DPON-359-ELeadership and People Management, StrategyThis note discusses the role of national cultural value differences for global business. The persistence of cultural value differences is particularly relevant for large global companies that are exposed to multiple national cultures in their daily operations. This is because it forces companies to adapt their practices and approaches to every culturally distinct context they operate in. While the concepts discussed in this note apply more broadl...Starting at €8.20
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Estrategia global entre Oriente y Occidente
Kase, Kimio; Slocum, Alesia; Zhang, YingyingArticle ART-2050StrategyLa creciente importancia de las economías asiáticas en la escena mundial ha hecho mucho más que revolucionar el viejo orden económico. A medida que la economía se globaliza, las interacciones empresariales entre Oriente y Occidente plantean nuevos retos. En nuestro libro Asian versus Western Management Thinking: Its Culture-Bound Nature examinamos distintas líneas de investigación al respecto, desde el management intercultural hasta la psi...Starting at €8.20
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Global Strategy Requires a Meeting of Minds
Kase, Kimio; Slocum, Alesia; Zhang, YingyingArticle ART-2050-EStrategyThe growing prominence of Asian economies on the world stage has done more than shake up the old economic order. As the world economy becomes increasingly globalized, new challenges are being thrown up by cross-cultural business interactions between East and West. In our book, Asian Versus Western Management Thinking: Its Culture-Bound Nature, we review various research perspectives, from cross-cultural management to cognitive psychology. ...Starting at €8.20
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Cerámicas Alcor
Sagarra R.; Weber, Eric; Velilla, ManuelCase ASN-20Decision Analysis, StrategyEl caso presenta la situación de una empresa que se ve sometida a dos cambios en un periodo de menos de diez años. El nuevo gerente debe hacer frente a esta compleja situación. Consigue la entrada de nuevos fondos, contrata un nuevo equipo, realiza las modificaciones en una línea de planta para fabricar el nuevo producto y abre los canales de distribución para la comercialización. Ante los buenos resultados que va obteniendo, solicita un crédito...Starting at €8.20
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Globalization Backlash: How to Stay Grounded
Ghemawat, Pankaj; Rosenberg, Mike; Reiche, SebastianDossier DOS-35-ELeadership and People Management, Service and Operations Management, StrategyDon’t get carried away by the uncertainty and anger. IESE experts offer practical advice, rooted in reality.Starting at €15.00