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Airline Industry Alliances in 2004: Improving Performance in the Beleaguered Airline Industry - Teaching Note
Riehl F.; Ariño, AfricaTeaching Note DGT-37-EStrategyNote prepared as an aid to instructors in the classroom use of case DG-1470-E Airline Industry Alliances in 2004: Improving Performance in the Beleaguered Airline Industry.Starting at €0.00
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Airline Industry Alliances in 2004: Improving Performance in the Beleaguered Airline Industry
Riehl F.; Ariño, AfricaCase DG-1470-EStrategyThe airline industry in 2004 provides an ideal field of analysis for students of alliances. As airlines struggled to cope with the challenges imposed on them by terrorism, SARS (Severe Acute Respiratory Syndrome), the Iraq war, a slow growing economy and fast rising oil prices, alliances became more and more a "safe haven" that would mitigate the detrimental effects of the environment. An open issue remained until that time of whether alliances w...Starting at €8.20
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FreeMove in Early 2008: Creating Value through Strategic Alliances in the Mobile Telecommunications Industry - Teaching Note
Riehl F.; Ariño, AfricaTeaching Note DGT-36-EStrategyNote prepared as an aid to instructors in the classroom use of case DG-1469-E.Starting at €0.00
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A Puma vs. Giants: The rise of David
Fruechtnicht M.; Mair, JohannaCase DG-1519-EStrategyAt the beginning of 2007 - for the first time in his 13 years at the helm of Puma - Jochen Zeitz was able to take a deep breath, reflect on the company's successful turnaround and, most importantly, contemplate the way ahead. After reinventing itself, creating a new market segment and demonstrating that the company could compete with its bigger brother Adidas, Puma was at a crossroads. It had become very profitable in the past decade and the stoc...Starting at €8.20
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Puma contra los gigantes: El ascenso de David
Fruechtnicht M.; Mair, JohannaCase DG-1519StrategyA principios de 2007, por primera vez en los 13 años que llevaba al mando de Puma, Jochen Zeitz decidió respirar hondo y reflexionar sobre el giro radical hacia el éxito que había dado la compañía y, lo que es más importante: contemplar el camino que tenía por delante. Después de reinventarse, crear un nuevo segmento de mercado y demostrar que la compañía podía competir con su hermana mayor, Adidas, Puma se hallaba en una encrucijada. En la últim...Starting at €8.20
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Estrategia global entre Oriente y Occidente
Kase, Kimio; Slocum, Alesia; Zhang, YingyingArticle ART-2050StrategyLa creciente importancia de las economías asiáticas en la escena mundial ha hecho mucho más que revolucionar el viejo orden económico. A medida que la economía se globaliza, las interacciones empresariales entre Oriente y Occidente plantean nuevos retos. En nuestro libro Asian versus Western Management Thinking: Its Culture-Bound Nature examinamos distintas líneas de investigación al respecto, desde el management intercultural hasta la psi...Starting at €8.20
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Global Strategy Requires a Meeting of Minds
Kase, Kimio; Slocum, Alesia; Zhang, YingyingArticle ART-2050-EStrategyThe growing prominence of Asian economies on the world stage has done more than shake up the old economic order. As the world economy becomes increasingly globalized, new challenges are being thrown up by cross-cultural business interactions between East and West. In our book, Asian Versus Western Management Thinking: Its Culture-Bound Nature, we review various research perspectives, from cross-cultural management to cognitive psychology. ...Starting at €8.20
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FreeMove in Early 2008: Creating Value Through Strategic Alliances in the Mobile Telecommunications Industry
Riehl F.; Ariño, AfricaCase DG-1469-EStrategyThe case describes the changing competitive landscape in the European mobile industry in 2003/2004. In April 2003, four of the leading mobile operators in Europe, Telefónica Móviles of Spain, T-Mobile of Germany, Telecom Italia Mobile and Orange of France, had formed the "FreeMove" alliance to counter the ever growing market presence of Vodafone Plc. Only six months later, in October 2003 nine smaller European operators formed a similar alliance ...Starting at €8.20