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Switching Things Up at Nintendo
Lenox; Michael; Reiss; MathewCase DARDEN-S-0302-EStrategyIn early 2017; Tatsumi Kimishima; the latest CEO of Nintendo Co.; Ltd. (Nintendo); felt confident in the company’s newest offering: a home/portable console hybrid appropriately named the Switch. But despite conservative yet positive forecasts within the company; there was still uncertainty; as with any innovative product. Nintendo had come a long way since its origins as a playing-card company; but each new hardware generation had introduced uniq...Starting at €8.20