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Alcatel-Lucent: Marketing the Cell Phone as a Mobile Wallet - Teaching Note
Camacho, Nuno; Verniers, Isabel; García Pont, Carlos; Stremersch, StefanTeaching Note MT-34-EInformation Technologies, Innovation and Change, MarketingAlcatel-Lucent (ALU) was preparing itself for the launch of a new business: mobile payment services. Mobile payment involves transactions between consumers and merchants, or among consumers, using their mobilie phones, and the emergence of a new technology in which ALU had strong expertise - near-filed communication (NFC) - represented a huge opportunity, as analysts expected the market for mobile payments to explode in the coming years. Yet, ALU...Starting at €0.00
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Alcatel-Lucent: Marketing the Cell Phone as a Mobile Wallet
Camacho, Nuno; Verniers, Isabel; García Pont, Carlos; Stremersch, StefanCase M-1279-EInformation Technologies, Innovation and Change, MarketingAlcatel-Lucent (ALU) was gearing up for the launch of a new business: mobile payment services. Mobile payment involves cash transactions between consumers and merchants or between consumers using their mobile phones. The emergence of a new technology in which ALU had strong expertise - near-filed communication (NFC) - represented a huge opportunity, as analysts expected the market for mobile payments to explode in the coming years. But to avoid p...Starting at €8.20
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La creatividad en la obra de Antoni Gaudí
Massague, Mireia; Rosich, Marc; Nueno, José LuisTechnical Note MN-399Corporate Governance, Innovation and Change, MarketingInnovación, creatividad, tecnología... al servicio de las personas. Estas son las bases tanto de la ciencia ciudadana como de la obra arquitectónica de Gaudí. Más allá de la etiqueta de arquitecto, Gaudí dejó un legado aplicable hoy en día en múltiples disciplinas, desde el diseño ergonómico hasta la gestión empresarial. Es la figura de un pionero, avanzado a su tiempo, innovador en procesos de trabajo, además de creador de las nuevas formas arqu...Starting at €8.20
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Creativity in Antonio Gaudí's Artwork
Massague, Mireia; Rosich, Marc; Nueno, José LuisTechnical Note MN-399-ECorporate Governance, Innovation and Change, MarketingInnovation, creativity, technology ... in service of people. These are the bases of both Antoni Gaudí's citizen science and his architectural oeuvre. Beyond the label of architect, Gaudí left a legacy still applicable today in many disciplines, from ergonomic design to business management. He was a pioneer, ahead of his time, innovative in work processes, as well as being the creator of new architectural forms that we know today.Starting at €8.20