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El Titanic: un caso de toma de decisiones
Ariño, Miguel Angel; Maella, PabloCase AD-324Decision Analysis, Knowledge and Communication, Service and Operations ManagementEl caso permite discutir si el hundimiento del Titanic fue un hecho que se produjo debido a las malas decisiones tomadas por los responsables del barco o si fue un accidente que hubiera ocurrido independientemente de las decisiones que hubieran tomado.Starting at €8.20
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The Titanic: A Decission-making Case
Ariño, Miguel Angel; Maella, PabloCase AD-324-EDecision Analysis, Knowledge and Communication, Service and Operations ManagementThe case facilitates a discussion on whether the sinking of the Titanic occurred because of bad decision making by those in charge of the boat, or whether it was an accident that would have happened regardless of the decisions taken.Starting at €8.20
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BKK: Commercializing a New Drug
Matherne, G. Paul; Goldberg, RebeccaCase DARDEN-QA-0909-EDecision AnalysisDr. Brad Worthington, surgeon and anesthesiologist, has created BKK, a nonopioid surgical pain reliever. A combination of three FDA-approved drugs, BKK has beneficial properties beyond those of the individual medications of which it is made. Having obtained a patent for BKK, Worthington and his business partner, Thurman Ballard, are evaluating three paths to market, each with its own risks, costs, timelines, and possible outcomes: 1) seek venture...Starting at €8.20
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BKK: Commercializing a New Drug - Teaching Note
Matherne, G. Paul; Goldberg, RebeccaTeaching Note DARDEN-QA-0909TN-EDecision AnalysisTeaching Note for product QA-0909Starting at €0.00