Search results
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Kola Real: La expansión internacional
Ferré, Miguel; Natividad, GabrielCase PAD-DG-C-406EntrepreneurshipDescribe el caso de la internacionalización de una empresa peruana en varios países de la región, partiendo de unos modestos inicios en Ayacucho (1988). Se puede discutir la similitud o diferencias en la forma de nacer según el contexto de cada país.Starting at €8.20
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Managing Drugs on the Forefront of Personalized Medicine: The Erbitux and Vectibix Story
Hamermesh, Richard G.; Kucherlapati, Raju; Gordon, RachelCase HBS-810066-EEntrepreneurshipIn May 2007, Amgen Inc. (Amgen) received disappointing news from the European Medicines Agency (EMEA) that its drug Vectibix, developed to fight metastatic colorectal cancer, had been rejected. This was especially surprising news given that a similar rival drug had received approval several years prior. Moreover, Vectibix had also received Food and Drug Administration approval in 2006. During additional trials, Amgen has learned that the Vectibix...Starting at €8.20
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Intrapreneurship within FLG, Inc. (Spanish version)
Garvin, David A.; Gordon, RachelCase HBS-918S11EntrepreneurshipThis case follows Jenica Fletcher as she rebuilds her company's guitar strings division from the ground up. Convinced that she could turn the division around if given complete independence from corporate headquarters, Fletcher relocated the group, rebranded it as Malenti Strings, repositioned the guitar strings as high-performance products, and transformed Malenti into a fast-growing, profitable business. The case traces Fletcher's key steps in...Starting at €8.20
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John and Andrea Rice: Entrepreneurship and Life
Stevenson, Howard H.; Kraus, Janet; Spence, Shirley M.Case HBS-808042-EEntrepreneurshipThis case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details. The case follows the professional and personal lives of John and Andrea Rice, illustrating the challenge of "juggling" the multiple aspects of life (career, family, community, self) in the pursuit of a personal vision of succes...Starting at €8.20
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Orchid Partners: Case Epilogue
Stevenson, Howard H.; Spence, Shirley M.Case HBS-809001-EEntrepreneurshipDescribes the real-life outcome of the case Orchid Partners: A Venture Capital Start-Up (9-804-138).Starting at €8.20
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Orchid Partners: A Venture Capital Start-up, Teaching Note
Stevenson, Howard H.; Spence, Shirley M.Teaching Note HBS-809002-EEntrepreneurshipTeaching Note for [804138].Starting at €0.00
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Avalon, Course Overview for Instructor (General Version)
Stevenson, Howard H.; Spence, Shirley M.Teaching Note HBS-809005-EEntrepreneurshipInstructor's guide - not available for classroom use.Starting at €0.00
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Generation Health: A Pioneer in Genetics Benefit Management (A)
Higgins, Robert F.; Marrazzo, Jeffrey D.; Gordon, RachelCase HBS-810007-EEntrepreneurshipGeneration Health, a pioneer in the new field of genetics benefit management, and newly formed company faces many strategic issues. CEO Per Lofberg is in the midst of negotiating a partnership with a major pharmacy benefit management company. As part of these negotiations, Lofberg must decide whether the time is right for such a strategic partner when Generation Health has only been founded for a year. At the same time, Lofberg must recruit for t...Starting at €8.20
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Blue Man Group: Creativity, Life and Surviving an Economic Meltdown
Chakravorti, Bhaskar; Kraus, Janet; Spence, Shirley M.Case HBS-810108-EEntrepreneurshipIn 2008, Blue Man Group's three co-founders are facing the prospect of losing not just a business but a way of life they have built together. The case follows the story of Chris Wink, Matt Goldman and Phil Stanton as they pursue their creative passion, and build the Blue Man Group from street performers to a performance arts empire with a global brand. The story has a personal as well as professional dimension to it, including the launch of the B...Starting at €8.20
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Life Journey Profile: Mark Goldweitz
Chakravorti, Bhaskar; Spence, Shirley M.Case HBS-810112-EEntrepreneurshipExamine the life journey of an HBS 1969 alum, in his own words, and his perspective on success.Starting at €8.20