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Hanging Gardens (A): Growing a Venture from an Acorn of an Idea
Venkataraman, S.; Craddock, JennyCase DARDEN-ENT-0213-EEntrepreneurshipThis is a four-part case series. In 2012, Leigh Nicholson, a self-employed IT consultant with a successful career that had spanned South Africa, Dubai, and London under her belt, joined forces with three friends to form Hanging Gardens, a cottage business that sold homemade hanging plant holders in their local suburb of Auckland, New Zealand, on the weekends. After spending the summer introducing customers to the products at the weekly market, Ni...Starting at €8.20
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Hanging Gardens (B): Weeding Out the Wrong Partners
Venkataraman, S.; Craddock, JennyCase DARDEN-ENT-0214-EEntrepreneurshipThis is a four-part case series. In 2012, Leigh Nicholson, a self-employed IT consultant with a successful career that had spanned South Africa, Dubai, and London under her belt, joined forces with three friends to form Hanging Gardens, a cottage business that sold homemade hanging plant holders in their local suburb of Auckland, New Zealand, on the weekends. After spending the summer introducing customers to the products at the weekly market, Ni...Starting at €5.74
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Hanging Gardens (D): Tending to New Services
Venkataraman, S.; Craddock, JennyCase DARDEN-ENT-0216-EEntrepreneurshipThis is a four-part case series. In 2012, Leigh Nicholson, a self-employed IT consultant with a successful career that had spanned South Africa, Dubai, and London under her belt, joined forces with three friends to form Hanging Gardens, a cottage business that sold homemade hanging plant holders in their local suburb of Auckland, New Zealand, on the weekends. After spending the summer introducing customers to the products at the weekly market, Ni...Starting at €5.74
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Hanging Gardens (C): Competition from Farther Afield
Venkataraman, S.; Craddock, JennyCase DARDEN-ENT-0215-EEntrepreneurshipThis is a four-part case series.In 2012, Leigh Nicholson, a self-employed IT consultant with a successful career that had spanned South Africa, Dubai, and London under her belt, joined forces with three friends to form Hanging Gardens, a cottage business that sold homemade hanging plant holders in their local suburb of Auckland, New Zealand, on the weekends. After spending the summer introducing customers to the products at the weekly market, Nic...Starting at €5.74