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IBM's Decade of Transformation: Uniting Vision and Values (Spanish Version)
Applegate, Lynda M.; Austin, Robert D.; Heckscher, Charles C.; Michael, Boniface; Collins, ElizabethCase HBS-811S18Leadership and People ManagementComplementa el caso (A). Un resumen no está disponible para este producto.Starting at €8.20
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Portman Hotel Co. (Spanish version)
Heckscher, Charles C.; Holland, PhilipCase HBS-403S25Leadership and People Managementimport to America Asian-style service using a butler-like employee group called the personal valets. To achieve this high level of service, the hotel has paid great attention to its human resource policies, believing that the quality of its service will depend on the quality and motivation of the people, It articulates a series of employee "rights," which it tells employees are enforceable in court. Upon opening employees are excited and highly ...Starting at €8.20
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OPOWER: Increasing Energy Efficiency through Normative Influence (A)
Cuddy, Amy J.C.; Doherty, Kyle T.; Bos, Maarten W.Case HBS-911016-ELeadership and People ManagementThe case profiles OPOWER, an energy efficiency software company that applies Cialdini's principles of social influence to successfully encourage consumers to reduce their energy usage. OPOWER was co-founded in 2008 by two young Harvard graduates, Dan Yates and Alex Laskey, who were inspired by Robert Cialdini's behavioral science research showing that people's normative beliefs - and messaging tailored to those beliefs - had a powerful and measur...Starting at €8.20
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OPOWER: Increasing Energy Efficiency through Normative Influence (B)
Bos, Maarten W.; Cuddy, Amy J.C.; Doherty, Kyle T.Case HBS-911061-ELeadership and People ManagementThe case profiles OPOWER, an energy efficiency software company that applies Cialdini's principles of social influence to successfully encourage consumers to reduce their energy usage. OPOWER was co-founded in 2008 by two young Harvard graduates, Dan Yates and Alex Laskey, who were inspired by Robert Cialdini's behavioral science research showing that people's normative beliefs - and messaging tailored to those beliefs - had a powerful and measur...Starting at €5.74
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OPOWER: Increasing Energy Efficiency through Normative Influence (B) (Spanish Version)
Bos, Maarten W.; Cuddy, Amy J.C.; Doherty, Kyle T.Case HBS-912S07Leadership and People ManagementEl Opower perfiles de casos, una compañía de software de eficiencia energética que aplica los principios de la influencia social de Cialdini para fomentar con éxito los consumidores a reducir su consumo de energía. Opower fue co-fundada en 2008 por dos jóvenes graduados de Harvard, Dan Yates y Alex Laskey, que se inspiraron en la investigación en ciencias del comportamiento de Robert Cialdini mostrando las creencias normativas es que la gente - y...Starting at €5.74