Search results
-
Terumo (A)
Godes, David B.; Egawa, Masako; Yamazaki, MayukaCase HBS-508068-EMarketingTo maximize their effectiveness, color cases should be printed in color. Terumo faces two challenges: how to sell its catheter products in the U.S. and its new "Solution Pack" in its domestic market, Japan. The case provides rich detail on the firm's evolution from a manufacturer of thermometers to a seller of commodity products like syringes to a diversified firm offering a range of advanced products-catheters and graphs, for example-in addition...Starting at €8.20
-
Terumo (B)
Godes, David B.; Egawa, Masako; Yamazaki, MayukaCase HBS-508069-EMarketingThis case provides an update on the firm's decision regarding its U.S. sales strategy for its catheter products and the progress of Solution Pack.Starting at €5.74
-
Avaya (A) - (D), Teaching Note
Godes, David B.Teaching Note HBS-508082-EMarketingTeaching Note for [508048], [508049], [508050], and [508051].Starting at €0.00
-
Carlyle Japan (B)
Godes, David B.; Egawa, Masako; Yamazaki, MayukaCase HBS-508093-EMarketingThis is a supplement to the (A) case. It shows that the networks that the firm had been investing in-- commercial banks--were becoming less and less valuable over time. Given this, Tamotsu Adachi must think about how to go about building a new set of networks.Starting at €5.74
-
Managing the Sales Function, Module Note -- INSTR
Godes, David B.Teaching Note HBS-508099-EMarketingInstructor's guide - not available for classroom use. This is a module note for instructors for the module titled, "Managing the Sales Function"Starting at €0.00
-
Customer Referencing: Three Programs
Godes, David B.Case HBS-508101-EMarketingThis case for faculty only. It is not approved for student use. Three different reference programs are presented (IBM, AMdocs, VMware). Students can assess the applicability of each of the approaches to various contexts. This case allows for a discussion of "word of mouth" communication in a B2B setting. For a number of reasons, word of mouth doesn't flow as naturally in these settings as compared with consumer domains. Thus, firms need to manag...Starting at €8.20
-
Hasbro Games--Pox (A) and (B), Teaching Note
Ofek, Elie; Godes, David B.Teaching Note HBS-508112-EMarketingTeaching Note for [505046] and [505047].Starting at €0.00
-
NFL UK
Ofek, Elie; Godes, David B.; Wickersham, PeterCase HBS-510105-EMarketingThe NFL faces a decision on how to continue efforts to grow its fanbase in the UK. The decision needs to take into account lessons learned from previous NFL activities in Europe, market research on the UK sports fan and the implications of any move on the U.S. fan. Moreover, the decision should be couched within the broader context of the NFL's goal to expand internationally. Alistair Kirkwood, head of NFL UK, and Chris Parsons, VP of NFL Interna...Starting at €8.20
-
Western Continuing Studies: Strategic Decision-Making in Continuing Education - Teaching Note
Julie Gosse; Martin EidenbergTeaching Note IVEY-8B20M101-EStrategyTeaching note for product 9B20M101.Starting at €0.00
-
Boho Bars: Energizing Growth
Julie Gosse; Jessica OrchinCase IVEY-W31122-EEntrepreneurship, StrategyIn late 2019, Nicole Haney was considering the next strategic step for her business, Boho Bars Bake Shop, based in London, Ontario. Boho Bars Bake Shop produced energy bars made with simple ingredients and whole foods. Haney, who had left her corporate job with the goal of achieving a more flexible lifestyle that would allow her to live in Hawaii for six months of the year, had successfully scaled the business to distribute her product across maj...Starting at €8.20