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New Approaches to Old Problems: Expanding the Universe of Interpersonal Ties with Emerging Internet Applications
McAfee, AndrewBook Chapter HBS-5576BC-EWith the advent of Internet connectivity, the tendency to focus only on strongly tied colleagues within enterprises has given way to a broader and more useful perspective. The ability to form, maintain, and exploit more casual ties, and the ability to convert potential ties into actual ones are hugely valuable assets, both to individuals and to the enterprises in which they work. Indeed, many analysts have found that the greatest value of the Web...Starting at €8.20
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Uniquely Valuable: The Benefits of Adopting Web 2.0 Tools for Organizations
McAfee, AndrewBook Chapter HBS-5577BC-EWhat do proliferating social networking applications have to do with the way a business runs? A lot more than you might imagine. Indeed, emergent social software platforms (ESSPs) provide valuable capabilities that are nearly impossible to acquire without them-unique Enterprise 2.0 benefits. In this chapter Andrew McAfee lays out six powerful benefits of using ESSPs in organizations: group editing, authoring, broadcast search, network formation a...Starting at €8.20
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Vexations and Missed Opportunities in Group Work: Why Companies Need Enterprise 2.0 Tools
McAfee, AndrewBook Chapter HBS-5574BC-EAs organizations move toward a culture of information, group-level work and interactions among knowledge workers have become critical to companies' survival. And that means putting people in touch with each other across today's large and fragmented enterprises, tapping into the "wisdom of crowds," and giving people easier, faster, and better access to the information they need to do their jobs well-using IT. And that's a problem, because too few ...Starting at €8.20
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Red Herrings and Long Hauls: What Is, and Isn't, Difficult About Adopting Emergent Web Tools into Your Organization's DNA
McAfee, AndrewBook Chapter HBS-5578BC-EWhen considering an Enterprise 2.0 effort, many business decision makers have some typical concerns: How do we get employees to use the new capabilities? Will people just use social networking software to plan happy hour, rather than to get work done? If the information on these platforms really is valuable, won't it be harvested by spies and sold to the highest bidder? In the end, many companies conclude that whatever the benefits of Enterprise ...Starting at €8.20
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Looking Ahead: The Future of Enterprise 2.0
McAfee, AndrewBook Chapter HBS-5585BC-EDo Web applications really matter in corporate competitive battles? Do they differentiate organizations from each other and help separate winners from losers? Emphatically yes, claims Andrew McAfee, who uses this chapter to explain just how technology matters and how Enterprise 2.0-the effective use of Web tools in pursuit of business and strategy goals-increases its importance. But will companies be able to embrace the new order? Acknowledging t...Starting at €8.20
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Web 2.0 and the Emergence of Emergence: A History, Explanation, and Definition of New Collaborative Internet Tools
McAfee, AndrewBook Chapter HBS-5575BC-EWeb 2.0-the new set of technologies that has appeared over the past few years on the Internet-is not mere "hype," nor is it of interest only to e-tailers and other Internet companies. Rather, it is extremely relevant to all organizations that want to bring people together into communities that generate useful information and knowledge and solve problems effectively. But far too many organizations don't know where to start, or even what tools are ...Starting at €8.20
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Going Mainstream: A Road Map for Success in the New World of Internet Interaction
McAfee, AndrewBook Chapter HBS-5579BC-ESuccessfully adopting and benefiting from Web 2.0 tools can't be reduced to a single step-by-step recipe; there are too many variables, and appropriate actions depend critically on both the goals of the effort and the characteristics of the organization. In this chapter Andrew McAfee presents guidelines and advice-a road map-to help leaders deploy the new social software tools successfully, stressing simple actions that leaders can take to increa...Starting at €8.20