Search results
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Donglegate: Candour Through Social Media
Charlice Hurst; Karen MacMillan; Thomas WatsonCase IVEY-9B14C017-ELeadership and People ManagementIn 2013, controversy arose over the actions of Adria Richards, a developer-evangelist, in response to remarks she overheard being made by two male attendees at a technology conference. After she reported what she believed to be sexist remarks by posting a photo of the men and a comment on Twitter, the two men were asked to leave the conference session and one was soon fired. A firestorm ensued during which Richards' actions were subjected to scru...Starting at €8.20
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Volkswagen Strategy 2025: Shifting Gears in Disruptive Times - Teaching Note
Andreas Schotter; Thomas Watson; Ramasastry ChandrasekharTeaching Note IVEY-8B19M047-EStrategyTeaching note for product 9B19M047.Starting at €0.00
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Standing on Principle: The Resignation of Jane Philpott
Gerard Seijts; Thomas WatsonCase IVEY-9B19C019-ELeadership and People ManagementJane Philpott, a federal member of Parliament and minister in the Canadian government’s cabinet, had told voters during her election campaign in 2015, “For me, a seat in the House of Commons is not a target; it’s a tool. It’s the tool that you and I will use to make this community better—to make this country better.” Four years later, Philpott was forced to examine her position and her potential to use that tool when a scandal brought to question...Starting at €8.20
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Standing on Principle: The Resignation of Jane Philpott - Teaching Note
Gerard Seijts; Thomas WatsonTeaching Note IVEY-8B19C019-ELeadership and People ManagementTeaching Note for product 9B19C019.Starting at €0.00
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Standard & Poor’s 500 Shades of Grey
Thomas WatsonArticle IVEY-9B16TC03-EAccounting and ControlAndrew Fastow, chief financial officer at Enron during one of the largest corporate frauds in U.S. history, knows how easy it is for businesses to misbehave when faced with grey-area decision-making. He sees principle-breaking everywhere today — in business deals, political fundraising, and tax avoidance. There can be a contradiction between “doing what’s right” and “doing what the rules permit.” It is important for managers to understand where j...Starting at €8.20
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A Greek Tragedy With No Written Final Act
Thomas WatsonArticle IVEY-9B15TD02-EFinanceFollowing Greece’s failure to repay its loan to the International Monetary Fund, it is easy to claim that the Greeks should simply pay back borrowed money. But there is never a clear answer when asking who should be responsible for a nation’s unmanageable debt, and the question is far more complex when it involves a member of the eurozone. Greece lacks its own currency to devalue to gain economic relief, and the nation’s debt problem cannot be so...Starting at €8.20
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The Sound of Leadership
Thomas WatsonArticle IVEY-9B18TF07-EStrategyResearch into the influence of music on character development shows executives can work toward improving performance while travelling or taking a shower.Starting at €8.20
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Los 'rankings', un arma de doble filo
Davila, Antonio; Foster, George; He, Xiaobin; Shimizu, CarlosArticle ART-3246EntrepreneurshipLos de empresas de alto crecimiento pueden dar a tu el impulso reputacional que necesita, pero, a no ser que entiendas los indicadores utilizados, saldrás de las listas tan rápido como entraste.Starting at €8.20
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Red Bull (Abridged)
Farris, Paul W.; Shames, Ervin R.; Johnson, Richard R.; Mitchell, JordanCase DARDEN-M-0849-EMarketingThis case (an abridged version of UVA-M-0663) describes the history of the Red Bull brand and how the company stimulated and harnessed word of mouth to build a new product category (functional energy drinks) and brand franchise. The case concludes by asking the reader to consider where Red Bull will take its brand, product line, and marketing next, in light of many competitive challenges in the United States. The case was written to foster discus...Starting at €8.20
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Dirección estratégica y costes: ¿Por qué los directivos de hoy deben saber más análisis económico que nunca
Vázquez- Dodero, Juan Carlos; Davila, AntonioTechnical Note CN-196Accounting and ControlDurante varias décadas, en un entorno donde los márgenes eran relativamente holgados, la información económica de la empresa era relativamente poco importante para decisiones estratégicas y de mercado. Los precios se movían en unos nivels en los que una información económica imprecisa y muchas veces equivocada no afectaba significativamente a las decisiones. Las estimaciones de costes estaban tradicionalmente limitadas a la función de producción,...Starting at €8.20