Search results
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Building a Social Media Culture at Dell, Teaching Note
Deshpande, Rohit; Norris, MichaelTeaching Note HBS-514113-EMarketingTeaching note for case 514096.Starting at €0.00
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Cree Inc.: Introducing the LED Light Bulb
Norris, Michael; Gourville, John T.Case HBS-515026-EMarketingCree, a North Carolina-based maker of light emitting diodes (LEDs), has just introduced its first consumer product - an LED light bulb. It is designed as an energy efficient replacement for the ubiquitous incandescent light bulb. But given that it is an unfamiliar technology and that it costs ten times what an incandescent bulb costs, there are questions about how best to promote adoption and what sales level might be expected.Starting at €8.20
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J.C. Penney's "Fair and Square" Strategy (Abridged), (B), and (C), Teaching Note
Ofek, Elie; Alvarez, Jose B.; Norris, MichaelTeaching Note HBS-516008-EMarketingThis teaching note is for "J.C. Penney's 'Fair and Square' Strategy (Abridged), (B), and (C)," which tells the story of Ron Johnson's tenure as CEO of the U.S. department store J.C. Penney, his 2013 firing, and the rehiring of former CEO Myron E. "Mike" Ullman to try to fix Johnson's mistakes.Starting at €0.00
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CJ E&M: Creating a K-Culture in the U.S., Teaching Note
Ofek, Elie; Norris, MichaelTeaching Note HBS-516022-EMarketingThis teaching note is intented to help instructors with running a class discussion for the case "CJ E&M: Creating a K-Culture in the U.S.". It contains several areas of analysis and discussion that provide guidance to instructors on how to use the case in order to expose students to the topics of international marketing, leveraging event marketing as a form of communication (from organizer as well as sponsor perspectives), and devise a marketing ...Starting at €0.00
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Growing Pains at Stroz Friedberg (Abridged)
Garvin, David A.; Norris, MichaelCase HBS-313023-ELeadership and People ManagementIn late spring 2009, Stroz Friedberg co-presidents Edward Stroz and Eric Friedberg had to set growth targets for 2010. The leading global consulting firm they had built specialized in managing digital risk and uncovering digital evidence and had grown very rapidly. With the firm's CFO, they believed that the firm could grow from $58 million to $72 million, a growth rate of 27% over the preceding year. However, the firm's 11 offices had submitted ...Starting at €8.20
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Cummins, Inc.: Building a Home Community for a Global Company, Teaching Plan
Bower, Joseph L.; Norris, MichaelTeaching Note HBS-313117-EService and Operations ManagementTeaching Plan for 313024.Starting at €0.00
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A Note on the Affordable Care Act and the U.S. Health Care System
Bower, Joseph L.; Norris, MichaelCase HBS-315031-EThis note provides an overview of the U.S. health care system as it stood in 2014, including an overview of hospitals, doctors, insurance companies, and other health care providers. It also discusses the major political actions on health care in the 20th century, including Medicare, Medicaid, and the early planning process for the Affordable Care Act at the beginning of the Obama presidency.Starting at €8.20
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The Affordable Care Act (A): Legislative Strategy in the House of Representatives
Bower, Joseph L.; Norris, MichaelCase HBS-315032-EIn early 2009, the Obama administration and the Democratically-led Congress began working on what would eventually become the Affordable Care Act. The (A) case in this series discusses the legislative strategy in the House of Representatives, where three different committees each had jurisdiction over health care legislation.Starting at €8.20
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The Affordable Care Act (E): The August 2009 Recess
Bower, Joseph L.; Norris, MichaelCase HBS-315036-EDuring the Congress's August recess in 2009, the Tea Party makes a big push to stop the health reform bill moving through Congress.Starting at €5.74
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The Affordable Care Act (H): Implementation Begins
Bower, Joseph L.; Norris, MichaelCase HBS-315039-EIn the spring of 2010, after the ACA is signed into law, the government begins implementation.Starting at €8.20