Search results
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The Shubert Organization: The Show Must Go On (condensed)
Beech, María Alejandra; Villanueva, Julian; González, JorgeCase M-1240-EMarketingIn January 2009, Bob Wankel sat in his office at the historic Sardi's building on 44th Street, New York, as he considered the challenges ahead: several Broadway shows were closing, and a severe economic downturn threatened future productions. Many were calling for changes in the theater industry, and the Shubert Organization (where Mr. Wankel had worked for 33 years) had recently lost its Chairman, Gerald Schoenfeld. As the firm's new President a...Starting at €8.20
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Market Segmentation
González, JorgeTechnical Note MN-400-EMarketingThe consumer's needs; providing good customer service: without a doubt, these concepts expressed by Theodore Levitt (1960) almost 60 years ago are at the core of the field of marketing. Considering the customer as the focal point of all commercial efforts quickly leads us to the realization of another equally important reality, namely that a "customer," in the abstract, does not exist. There are a host of specific customers-each with their own pe...Starting at €8.20
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GoQuickly.com and FileAway: Advertising in the Super Bowl
Gallo, Iñigo; González, Jorge; Capizzani, Mario; Panlilio, LorenzoCase M-1374-EMarketingKickersoft managers Jennifer Green and Ted Gutner, along with their respective marketing teams, were preparing for an important presentation meeting with CEO Henrik Mathison. During the meeting, the decision would be made on which creative concepts the US software company would use for that year's Super Bowl advertisements for FileAway and GoQuickly.com-Kickersoft's two most important cloud-based products. Green and Gutner were excited, but the...Starting at €8.20
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Stewarding the Soil: An Ontario Farmer’s Quest for Regenerative Agricultural Practices
Wren Montgomery; Pratima Bansal; Melanie Issett; Ken MarkCase IVEY-9B20M013-EEntrepreneurship, StrategyBlake Vince is a fifth-generation farmer who adheres to seemingly unconventional farming techniques. Most farmers in southwestern Ontario use conventional industrial farming methods such as tilling their fields, relying on pesticides and fertilizers, and monocropping (i.e., planting the same crops on the same plot of land year after year). Vince, however, embraces more regenerative agricultural practices (such as no-till farming, wherein the top ...Starting at €8.20
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Creating Value from Waste: Lessons from Mahindra and Mahindra - Teaching Note
Subhasis Ray; Pratima BansalTeaching Note IVEY-8B20M118-EStrategyTeaching note for product 9B20M118.Starting at €0.00
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Assessing Corporate Impact: Danby's Response to Syrian Immigration
Diane-Laure Arjalies; Pratima Bansal; Bobby KalotyCase IVEY-9B20M107-EEntrepreneurship, StrategyIn April 2018, more than one year after the chief executive officer (CEO) of Danby Appliances Inc. launched a private sponsorship program to support Syrian refugees in their integration into Canada, the CEO and others were starting to raise some questionsStarting at €8.20
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Maple Leaf Foods (B): Employees
Pratima Bansal; Wren Montgomery; Karen MacMillanCase IVEY-9B20M176-EStrategySupplement to 9B20M174.Starting at €5.74
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Maple Leaf Foods (C): Shareholders
Pratima Bansal; Wren Montgomery; Karen MacMillanCase IVEY-9B20M177-EStrategySupplement to 9B20M174.Starting at €5.74
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Maple Leaf Foods (D): Supply Chain
Pratima Bansal; Wren Montgomery; Karen MacMillanCase IVEY-9B20M178-EStrategySupplement to 9B20M174.Starting at €5.74
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Y U Ranch: Strategy and Sustainability in Cattle Ranching (C)
Pratima Bansal; Pamela Laughland; Brent McKnightCase IVEY-9B09M082-EStrategyThis is a supplement to Y U Ranch: Strategy and Sustainability in Cattle Ranching (A) and (B), products 9B09M080 and 9B09M081 and, taken together, this case series illustrates why industrial farming has supplanted the farm-based agricultural system.Starting at €5.74