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Six Ways Marketing Can Change the World
Collection: IESE (España)Ref.: ART-1540-EPublished: Sep 1, 2009Format: PDFPages: 8Language: English - Article
Putting the Service-Profit Chain to Work (HBR Classic) (Spanish version)
Collection: HBSP (USA)Ref.: HBS-R0807LPublished: Jul 1, 2008Reviewed: Jan 17, 2007Format: PDFPages: 11Language: Spanish - Article
Caso de estudio: Desafiar al jefe o desistir
Collection: HBSP (USA)Ref.: HBS-R1105MPublished: May 1, 2011Format: PDFPages: 7Language: Spanish - Case
CIBA-GEIGY Pharmaceuticals: Pharma International (Spanish version)
Collection: HBSP (USA)Ref.: HBS-519S11Published: Jul 28, 1989Reviewed: Dec 14, 1990Format: PDFPages: 15Language: Spanish - Case
Au Bon Pain: The French Bakery Cafe, the Partner/Manager Program (Spanish Version)
Collection: HBSP (USA)Ref.: HBS-617S08Published: Mar 6, 1987Reviewed: Oct 26, 1993Format: PDFPages: 24Language: Spanish - Book Chapter
Consumption: The Happiness of Pursuit--The Implications for Marketing and Politics
Collection: HBSP (USA)Ref.: HBS-7853BC-EPublished: Dec 28, 2007Format: PDFPages: 30Language: English - Book Chapter
Information: Knowledge Is Power--Leveraging Information in the Consumer and Political Marketplaces
Collection: HBSP (USA)Ref.: HBS-7855BC-EPublished: Dec 28, 2007Format: PDFPages: 30Language: English - Book Chapter
Inclusion: The More the Merrier--Why It's Important in Marketing and Politics
Collection: HBSP (USA)Ref.: HBS-7857BC-EPublished: Dec 28, 2007Format: PDFPages: 28Language: English - Case
In a Different World (Spanish version)
Collection: HBSP (USA)Ref.: HBS-911S02Published: Apr 22, 2010Reviewed: Jun 15, 2010Format: PDFPages: 18Language: Spanish - Case
Pondering Price Promotion (Spanish version)
Collection: HBSP (USA)Ref.: HBS-410S12Published: Sep 22, 2009Format: PDFPages: 11Language: Spanish