Search results
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Fórmulas de contratación en la economía <i>gig</i>
Cappelli, PeterArticle ART-2920Innovation and Change, Leadership and People ManagementEl auge del trabajo alternativo en Estados Unidos coincide con un fenómeno creciente en Europa y el resto del mundo: el modelo de empleo a tiempo completo está dando paso a nuevas formas de trabajo temporales, no convencionales o contingentes. ¿Cómo pueden aclararse las empresas en un contexto que evoluciona tan rápido? El autor propone una nueva taxonomía de fórmulas de contratación basada en quién mantiene el control directivo, la naturaleza de...Starting at €8.20
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Staying Ahead in the New Employment Context
Cappelli, PeterArticle ART-2920-EInnovation and Change, Leadership and People ManagementThe rise of alternative work arrangements in the United States is consistent with a growing phenomenon happening in Europe and elsewhere: the conventional full-time employment model is giving way to emerging forms of temporary, nonstandard or contingent work. How can companies make sense of it all? The author proposes a new taxonomy for understanding employment in the new economy. His classification is predicated on who maintains directive contro...Starting at €8.20
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Thomas Green: Power, Office Politics and a Career in Crisis
Sasser, W. Earl, Jr.; Beckham, HeatherCase HBS-2095-ELeadership and People ManagementTeach this case online with new suggestions added to the Teaching Note. When students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. The case describes the dilemma of a markStarting at €8.20
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Pricing, Packaging, and Demand Forecasting for a New Weight-Loss Drug (Spanish version)
Quelch, John A.; Beckham, HeatherCase HBS-410S26MarketingWhen students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. Metabical is a new weight loss drug from Cambridge Sciences Pharmaceuticals intended for moderately overweight individuals. In anticipation of final FDA approval, the senior director of marketing, Barbara Printup, prepares for the product launch and must make several critical decisions. First, she must selec...Starting at €8.20
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Talent Management for the Twenty-First Century (Spanish version)
Cappelli, PeterArticle HBS-R0803ELeadership and People Managementa talent-on-demand system.Starting at €8.20
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The HBR Agenda 2011 (Spanish version)
Ariely, Dan; Brown, Tim; Cappelli, Peter; Davenport, Thomas H.; Duflo, Esther; Fernández-Aráoz, Claudio; Govindarajan, Vijay; Gratton, Lynda; Hackman, J. Richard; Ibarra, Herminia; Kedrosky, Paul; Lafley, A.G.; Li, Charlene; Ma, Jack; Manzoni, Jean-Francois; Pink, Daniel H.; Porter, Michael E.; Schein, Edgar H.; Schmidt, Eric; Schwab, Klaus; Shirky, Clay; Stiglitz, Joseph E.; Sutton, Robert I.; Tyson, LaArticle HBS-R1101BKnowledge and CommunicationJoseph E. Stiglitz will be crafting a new postcrisis paradigm for macroeconomics whereby rational individuals interact with imperfect and asymmetric information. Herminia Ibarra will be looking for hard evidence of how "soft" leadership creates value. Eric Schmidt will be planning to scale mobile technology by developing fast networks and providing low-cost smartphones in the poorest parts of the world. Michael Porter will be using modern cost a...Starting at €8.20
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The New Rules of Talent Management (Spanish version)
Cappelli, Peter; Tavis, Anna; Gherson, Diane; Burrell, Lisa; Barton, Dominic; Carey, Dennis; Charan, RamArticle HBS-R1802BLeadership and People Managementperformance appraisals, coaching, teams, compensation, recruiting, and learning and development. The authors describe practices and examples from organizations including the Bank of Montreal, Regeneron Pharmaceuticals, Procter & Gamble, Johnson & Johnson, and DigitalOcean. The Spotlight package includes two companion features. In "Co-Creating the Employee Experience," IBM's chief human resources officer discusses how the iconic tech company is t...Starting at €8.20
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Job Dissatisfaction and High Turnover at the Lima Plant (Spanish version)
Skinner, C. Wickham; Beckham, HeatherCase HBS-211S05Leadership and People ManagementWhen students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. Treadway Tire's plant in Lima, Ohio must confront strong job dissatisfaction and high turnover among its line foremen. The foremen are caught in the middle of an adversarial relationship between the union and management, and they must cope with the needs and interests of both. They also perceive limited oppo...Starting at €8.20
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Sizing Up the Active-Wear Market (Spanish version)
Tedlow, Richard S.; Beckham, HeatherCase HBS-317S01MarketingWhen students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. In the wake of slumping sales and sagging profit margins, a leading manufacturer and retailer of high-end women's apparel, Harrington Collection, must evaluate an opportunity to expand into the high-growth active-wear market. Sara Huey, Vice President of Strategic Planning, calls on two of her colleagues to ...Starting at €8.20
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Pondering Price Promotion (Spanish version)
Quelch, John A.; Beckham, HeatherCase HBS-410S12MarketingPrice Promotion, Pricing Policy, Consumer Marketing, Profitability Analysis, Retailing, Sales Promotion, Distribution Policy, Brand Equity, Trade Relations, CookwareStarting at €8.20