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Predicting Consumer Tastes with Big Data at Gap
Israeli, Ayelet; Avery, JillCase HBS-517115-EMarketingThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). Teach this case online with new suggestions added to the Teaching Note. CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic brands and promoting a collective creative ecosystem fueled by the input of big data. Rather than relying on artistic vision, Peck want...Starting at €8.20
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Angie's List: Ratings Pioneer Turns 20
Dolan, Robert J.; Israeli, AyeletCase HBS-517016-EMarketingThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). In 1995, before people "googled" or "yelped," Angela Hicks (HBS, 2000) was establishing her Angie's List as a pioneer in the accumulation and dissemination of consumer rating information. Hicks focused on the home repair and maintenance market and, as she put it, "particularly on high cost of failure s...Starting at €8.20
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Creativity and the Role of the Leader (Spanish version)
Amabile, Teresa M.; Khaire, MuktiArticle HBS-R0810GStrategyThe leader's job is not to be the source of ideas but to encourage and champion ideas. Leaders must tap the imagination of employees at all ranks and ask inspiring questions. They also need to help their organizations incorporate diverse perspectives, which spur creative insights, and facilitate creative collaboration by, for instance, harnessing new technologies. The participants shared tactics for enabling discoveries, as well as thoughts on h...Starting at €8.20
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Ratings Pioneer Turns 20 (Spanish version)
Dolan, Robert J.; Israeli, AyeletCase HBS-518S31MarketingThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). In 1995, before people "googled" or "yelped," Angela Hicks (HBS, 2000) was establishing her Angie's List as a pioneer in the accumulation and dissemination of consumer rating information. Hicks focused on the home repair and maintenance market and, as she put it, "particularly on high cost of failure s...Starting at €8.20
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SEWA Trade Facilitation Center: Changing the Spool (Spanish Version)
Khaire, Mukti; McGinn, Kathleen L.Case HBS-814S09EntrepreneurshipEl caso es sobre la decisión de convertir una organización sin fines de lucro en una empresa con fines de lucro. STFC, que es parte de una organización sin ánimo de lucro más grande - la Asociación de Trabajadores Autónomos (SEWA) - trabaja para mejorar las condiciones de vida de las mujeres rurales y urbanas muy pobres en la India. Lo hace mediante la traducción de las habilidades de bordado tradicionales de la India en los muebles y ropa de cas...Starting at €8.20
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Globant
Khaire, Mukti; Herrero, Gustavo A.; Scott, CintraCase HBS-811059-EEntrepreneurshipThe case deals with an IT company born in Argentina in 2003 to provide software services to established companies in the developed world. After reaching sales of $57 million in 2010, the company ponders its next steps to achieve $500 million in revenues by 2015.Starting at €8.20
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Pricing Policies That Protect Your Brand
Israeli, Ayelet; Zelek, Eugene F., Jr.Article HBS-R2002E-EMarketingcrafting and enforcing pricing policies that discourage anyone from advertising or selling a firm's products at an unauthorized discount. This article lays out the four steps essential to designing and enforcing policies with teeth that stay on the right side of antitrust law.Starting at €8.20
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Predicting Consumer Tastes with Big Data at Gap, Teaching Note
Israeli, Ayelet; Avery, JillTeaching Note HBS-518053-EMarketingTeaching note for case 517115.Starting at €0.00
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DayTwo: Going to Market with Gut Microbiome
Israeli, Ayelet; Lane, DavidCase HBS-519010-EMarketingDayTwo is a young Israeli startup that applies research on the gut microbiome and machine learning algorithms to deliver personalized nutritional recommendations to its users in order to minimize blood sugar spikes after meals. After a first year of trial rollout in Israel, CEO Lihi Segal and her team are devising a global go-to-market plan for the firm. The team is considering several target markets, ranging from people with diabetes to professi...Starting at €8.20
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The DivaCup: Navigating Distribution and Growth
Israeli, AyeletCase HBS-519055-EMarketingWhen the mother-daughter founders of DivaCup set out with a mission to disrupt the menstrual care industry with an innovative product form, they initially struggled to gain legitimacy and convince retailers to carry their unique product. Now, fifteen yearStarting at €8.20