Search results
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Market Analysis
Lovelock, Christopher H.Case HBS-576056-EMarketingDescribes the nature and purposes of market analysis. Among topics briefly discussed are primary and selective demand, determinants of demand, market segmentation, the product life cycle, and temporal or cyclical demand variations. Intended as background reading in an introductory marketing course using case materials.Starting at €8.20
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Maximizing Revenues in the Minor Leagues (Spanish version)
Cespedes, Frank V.; Winig, Laura; Lovelock, Christopher H.Case HBS-209S22MarketingWhen students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. The marketing director of a new minor-league baseball team must design, conduct, and then interpret survey research to determine optimal ticket pricing that will yield large attendance figures and contribute to the owner's goal of breaking even in the first year of play. The pricing assignment becomes more c...Starting at €8.20
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Genset--1989 (Spanish version)
Gompers, Paul A.; Burroughs, Amy L.Case HBS-202S04FinanceDiscute la estrategia puesta en marcha en el grupo electrógeno, una empresa de biotecnología francesa. Pascal Brandys, un capitalista de riesgo, y Marc Vasseur, un científico francés que conduce, debe decidir cómo proceder. opciones reales futuros son fundamentales para la estrategia.Starting at €8.20
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edocs, Inc. (B2): Jonathon Guerster (Spanish version)
Gompers, Paul A.Case HBS-212S15FinanceSupplements the (A) case.Starting at €8.20
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Shenzhen Capital Group
Gompers, Paul A.; Chen, Shaohui; Lin, Jessie; Ling, ShelleyCase HBS-211029-EFinanceHaitao Jin, Chairman of Shenzhen Capital Group Co., Ltd. ("SCGC") and Wanshou Li, President of the SCGC must decide how to continue to grow their venture capital/private equity firm in China. SCGC is a premier VC/PE fund in China and a pioneer of the Government Sponsored Fund (GBF) structure. The firm had grown to RMB 20 billion in just ten years and had funds in 29 different cities across China. As competition for investments becomes more intens...Starting at €8.20
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Bain Capital: Outback Steakhouse
Gompers, Paul A.; Mugford, Kristin; Kim, J. DanielCase HBS-212087-EFinanceBain Capital had purchased Outback Steakhouse in 2007 and despite the myriad initiatives to improve operations, the financial collapse in 2008 threatened the company's ability to meet its loan covenants. Outback's performance steadily declined throughoutStarting at €8.20
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Harrah's Entertainment
Gompers, Paul A.; Mugford, Kristin; Kim, J. DanielCase HBS-213054-EFinanceThis case examines the issues of establishing a capital structure for the leveraged buyout of Harrah's Casino.Starting at €8.20
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Private Equity Exits
Gompers, Paul A.; Dore, TimothyCase HBS-213112-EFinanceThis note presents statistics on private equity exits and discusses important issues relating to the most common exits routes.Starting at €8.20
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HgCapital and the Visma Transaction (A)
Gompers, Paul A.; Misztal, Karol; Van Gool, JorisCase HBS-214018-EFinanceThis case concerns the negotiations of a deal by HgCapital, a UK-based private equity firm, to buy Visma, ASA, a Norwegian software company. Visma has received an offer from Sage Group, a strategic acquirer. HgCapital must determine if it wants to bid and how to outbid a potential strategic acquirer. The case concerns bidding and negotiations strategies as well as deal structuring issues. In particular, the cross border nature of the investment, ...Starting at €8.20
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HgCapital and the Visma Transaction (B-1): Nic Humphries
Gompers, Paul A.; Misztal, Karol; Van Gool, JorisCase HBS-214019-EFinanceStarting at €8.20