Search results
-
Market Analysis
Lovelock, Christopher H.Case HBS-576056-EMarketingDescribes the nature and purposes of market analysis. Among topics briefly discussed are primary and selective demand, determinants of demand, market segmentation, the product life cycle, and temporal or cyclical demand variations. Intended as background reading in an introductory marketing course using case materials.Starting at €8.20
-
Ryanair (A) (Spanish version)
Rivkin, Jan W.Case HBS-704S09StrategyIn April 1986, the Ryan brothers announce that their fledging Irish airline Ryanair will soon commence service between Dublin and London. For the first time, Ryanair will face formidable competitors such as Aer Lingus and British Airways on a major route. Students are asked to assess Ryanair's entry and anticipate the response of incumbent carriers.Starting at €8.20
-
Tapping the Power of Analogy (Spanish version)
Gavetti, Giovanni; Rivkin, Jan W.Article HBS-R0504CStrategyRecognize the analogy and identify its purpose; thoroughly understand its source; determine whether the resemblance is more than superficial; and decide whether the original strategy, properly translated, will work in the target industry.Starting at €8.20
-
Truly Human Leadership at Barry-Wehmiller (Spanish version)
Minor, Dylan; Rivkin, Jan W.Case HBS-719S05StrategyThe chief executive of Barry-Wehmiller, a large maker of industrial equipment, has resolved to run the company via "truly human leadership" in which "success is measured by the way we touch the lives of people." With unusual people practices and a distinctive strategy, the company has generated enviable financial results. During the Great Recession of 2007-2009, the company went to great lengths to avoid layoffs. But as the case opens in 2013, on...Starting at €8.20
-
IBET Pension Fund (Spanish Version)
Segel, Arthur ICase HBS-807S21FinanceMarisa Caris supervisa las inversiones inmobiliarias para el Fondo de Pensiones IBET. Se debe valorar cada una de las ocho propiedades existentes y determinar una estrategia para el futuro. Un reescrito versión de un caso anterior.Starting at €8.20
-
Maximizing Revenues in the Minor Leagues (Spanish version)
Cespedes, Frank V.; Winig, Laura; Lovelock, Christopher H.Case HBS-209S22MarketingWhen students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. The marketing director of a new minor-league baseball team must design, conduct, and then interpret survey research to determine optimal ticket pricing that will yield large attendance figures and contribute to the owner's goal of breaking even in the first year of play. The pricing assignment becomes more c...Starting at €8.20
-
Matching Dell (Spanish version)
Rivkin, Jan W.; Porter, Michael E.Case HBS-702S06StrategyAfter years of success with its vaunted "Direct Model" for computer manufacturing, marketing, and distribution, Dell Computer Corp. faces efforts by competitors to match its strategy. The case 'Matching Dell' describes the evolution of the personal computer industry, Dell's strategy, and efforts by Compaq, IBM, Hewlett-Packard, and Gateway 2000 to capture the benefits of Dell's approach. Students are called on to formulate strategic plans of acti...Starting at €8.20
-
Market Failures (Spanish version)
Anand, Bharat N.; Khanna, Tarun; Rivkin, Jan W.Case HBS-704S07StrategyExamines the role of transaction costs in impeding the functioning of markets and shows how the concept of transaction costs sheds light on a broad range of issues in strategy.Starting at €8.20
-
Ryanair (B) (Spanish version)
Rivkin, Jan W.Case HBS-704S10StrategySupplements the (A) case.Starting at €5.74
-
Ryanair (C) (Spanish version)
Rivkin, Jan W.Case HBS-705S24StrategyPresents a follow-up to the (A) and (B) cases.Starting at €5.74