Search results
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Market Analysis
Lovelock, Christopher H.Case HBS-576056-EMarketingDescribes the nature and purposes of market analysis. Among topics briefly discussed are primary and selective demand, determinants of demand, market segmentation, the product life cycle, and temporal or cyclical demand variations. Intended as background reading in an introductory marketing course using case materials.Starting at €8.20
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Maximizing Revenues in the Minor Leagues (Spanish version)
Cespedes, Frank V.; Winig, Laura; Lovelock, Christopher H.Case HBS-209S22MarketingWhen students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. The marketing director of a new minor-league baseball team must design, conduct, and then interpret survey research to determine optimal ticket pricing that will yield large attendance figures and contribute to the owner's goal of breaking even in the first year of play. The pricing assignment becomes more c...Starting at €8.20
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Electronic Testing Operations (Spanish version)
Cooper, Robin; Turney, Peter B.B.; Ittner, Christopher D.Case HBS-106S03Accounting and ControlExplores the obsolescence of a cost system when technology changes. In particular, it asks students to increase the number of cost center and allocation bases. The firm moves from a one-center, direct labor-hour system to a three-center, direct labor-hour and machine-hour systems.Starting at €8.20
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Olympus Optical Company, Ltd. (A): Gestión de costes para productos de corto ciclo de vida
Cooper, RobinCase HBS-106S12Accounting and ControlOlympus Optical explora la respuesta estratégica a grandes pérdidas en su negocio de cámaras. Clave para la recuperación de Olympus fueron su extenso proceso de planificación de producto, un programa de mejora de la calidad, y un agresivo programa de reducción de costos. En particular, el caso Detalles del sistema de costeo objetivo de Olympus, que permitió a la empresa para diseñar productos de alta calidad a bajo costo.Starting at €8.20
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The Springfield Nor'easters: Maximizing Revenues in the Minor Leagues, Teaching Note
Cespedes, Frank V.; Winig, Laura; Lovelock, Christopher H.Teaching Note HBS-2511-EMarketingTeaching Note for 2510Starting at €0.00
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Unique - Yanbal (A)
Pancorvo, Jorge; Cuneo, SergioCase PAD-P-C-406 ING-EService and Operations ManagementA peruvian company facing regional supply chain challenges within the door to door cosmetics industryStarting at €8.20
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Target Costing System (Spanish version)
Cooper, RobinCase HBS-111S22Accounting and ControlDescribes Nissan's sophisticated target costing system in the context of new product introduction. On the basis of consumer analysis and a life cycle contribution study, Nissan conducts an exhaustive analysis of component costs to determine whether a new model can be profitably manufactured. Cost reduction measures are then pursued both internally and with suppliers to ensure that the model can be produced to the target cost. The target costing s...Starting at €8.20
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Federal Express (B) (Spanish Version)
Lovelock, Christopher H.Case HBS-502S19MarketingFederal Express es una aerolínea de funcionamiento de los envases pequeños en todo Estados Unidos. Después de las pérdidas iniciales pesados, ahora es rentable. Gestión está examinando los servicios ofrecidos por la empresa y cree que hay un gran potencial para el "Courier Pak," un servicio de entrega de documentos durante la noche con ventas actualmente limitados. Hace hincapié en la política de la línea de productos y análisis de mercado....Starting at €5.74
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Southwest Airlines (D) (Spanish Version)
Lovelock, Christopher H.Case HBS-509S07MarketingDespués de 18 meses de operaciones de déficit, Southwest Airlines que se encuentra al borde de la rentabilidad. La aplicación selectiva de tarifas de descuento ha contribuido a un rápido crecimiento de la cuota de mercado. Luego, en febrero de 1973, su principal competidor reduce a la mitad todas las tarifas en la ruta principal del suroeste. La administración debe decidir cómo responder. Exposiciones detalle suroeste de la estructura de costos, ...Starting at €5.74
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The Springfield Nor'easters: Maximizing Revenues in the Minor Leagues
Cespedes, Frank V.; Winig, Laura; Lovelock, Christopher H.Case HBS-2510-EMarketingWhen students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. The marketing director of a new minor-league baseball team must design, conduct, and then interpret survey researcStarting at €8.20