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Market Analysis
Lovelock, Christopher H.Case HBS-576056-EMarketingDescribes the nature and purposes of market analysis. Among topics briefly discussed are primary and selective demand, determinants of demand, market segmentation, the product life cycle, and temporal or cyclical demand variations. Intended as background reading in an introductory marketing course using case materials.Starting at €8.20
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Maximizing Revenues in the Minor Leagues (Spanish version)
Cespedes, Frank V.; Winig, Laura; Lovelock, Christopher H.Case HBS-209S22MarketingWhen students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. The marketing director of a new minor-league baseball team must design, conduct, and then interpret survey research to determine optimal ticket pricing that will yield large attendance figures and contribute to the owner's goal of breaking even in the first year of play. The pricing assignment becomes more c...Starting at €8.20
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Caroline Regis at Excel Systems (Spanish version)
Mayo, Anthony J.; Roberts, Michael J.Case HBS-917S17Leadership and People Managementoutsourcing. Regis is threatened by the diminution in the role of in-house manufacturing and by the VP for Supply Chain Management at Gemini. The case traces Regis's reactions to the proposal. She seems ready to accede to the organizational politics and support the new strategy, only to change her mind and anger her superiors, who thought she would support the plan. She tries to seize control of the situation and threatens to resign if she is no...Starting at €8.20
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Pioneering entrepreneur Yoshiko Shinohara on turning temporary work into big business in Japan (Spanish version)
Mayo, Anthony J.; Yamazaki, MayukaArticle HBS-F0910ELeadership and People ManagementTempstaff's founder, a pioneering Japanese entrepreneur, wondered whether she would go to jail for launching her business.Starting at €8.20
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Finalizing a Deal between Riva Corporation and Charlton Corporation: The Charlton Team Perspective
Zelleke, Andy; Margolis, Joshua D.; Mayo, Anthony J.Case HBS-312066-EKnowledge and CommunicationNo abstract available.Starting at €8.20
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Finalizing a Deal between Riva Corporation and Charlton Corporation: Charlton's Internal Deliberation (B) - Charlton COO
Zelleke, Andy; Mayo, Anthony J.Case HBS-316016-EStarting at €5.74
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Finalizing a Deal between Riva Corporation and Charlton Corporation: Charlton's Internal Deliberation (D) - Charlton Independent Director 2
Zelleke, Andy; Mayo, Anthony J.Case HBS-316018-EStarting at €5.74
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Finalizing a Deal between Riva Corporation and Charlton Corporation: Riva's Internal Deliberation (A) - Chief Administrative Officer
Zelleke, Andy; Mayo, Anthony J.Case HBS-316020-EStarting at €8.20
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Finalizing a Deal between Riva Corporation and Charlton Corporation: Riva's Internal Deliberation (B)-CEO of Riva Business Unit 1
Zelleke, Andy; Mayo, Anthony J.Case HBS-316021-EStarting at €5.74
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Finalizing a Deal between Riva Corporation and Charlton Corporation: Riva's Internal Deliberation (D) - Riva's CFO
Zelleke, Andy; Mayo, Anthony J.Case HBS-316023-EStarting at €5.74