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Selling Experiences to Connect With Consumers
Collection: IESE (España)Ref.: ART-2981-EPublished: Mar 16, 2017Format: PDFPages: 8Language: English - Case
Genuinus: marketing digital para vender productos frescos online
Collection: IESE (España)Ref.: M-1338Published: Dec 9, 2015Reviewed: Sep 9, 2016Format: PDFPages: 33Language: Spanish - Case
David contra Goliath. Decisiones comerciales en La Fageda
Collection: IESE (España)Ref.: M-1321Published: Oct 27, 2014Reviewed: Jul 3, 2017Format: PDFPages: 20Language: Spanish - Case
Benati Solares
Collection: IESE (España)Ref.: M-1318Published: Oct 6, 2014Reviewed: Nov 2, 2015Format: PDFPages: 16Language: Spanish - Teaching Note
Dot Autonomous Power Platform: The Future Of Farming - Teaching Note
Collection: Ivey Business School (Canada)Ref.: IVEY-8B19A055-EPublished: Nov 22, 2019Reviewed: Nov 21, 2019Format: PDFPages: 8Language: English - Teaching Note
David Versus Goliath: Commercial Decisions at La Fageda - Teaching note
Collection: IESE (España)Ref.: MT-47-EPublished: Apr 9, 2018Format: PDFPages: 15Language: English - Case
GoQuickly.com and FileAway: Advertising in the Super Bowl
Collection: IESE (España)Ref.: M-1374-EPublished: Jul 15, 2019Format: PDFPages: 15Language: English - Teaching Note
Johnson Controls International Plc: Managing Strategic Accounts - Teaching Plan
Collection: Ivey Business School (Canada)Ref.: IVEY-W25579-EPublished: Sep 1, 2020Reviewed: Feb 16, 2020Format: PDFPages: 18Language: English - Teaching Note
Westridge Cabinets: The Account Management Decision - Teaching Note
Collection: Ivey Business School (Canada)Ref.: IVEY-8B16A060-EPublished: Nov 6, 2017Reviewed: Nov 6, 2017Format: PDFPages: 17Language: English - Teaching Note
Racing into the Future: Strategic Marketing for the Regina Auto Racing Club - Teaching Note
Collection: Ivey Business School (Canada)Ref.: IVEY-8B17A050-EPublished: Sep 26, 2017Reviewed: Sep 26, 2017Format: PDFPages: 6Language: English