Search results
- Case
Strengthening the Brand with Digital Marketing (Spanish version)
Collection: HBSP (USA)Ref.: HBS-316S10Published: Jun 9, 2015Reviewed: Oct 22, 2015Format: PDFPages: 26Language: Spanish - Case
Longchamp
Collection: HBSP (USA)Ref.: HBS-316086-EPublished: Jun 15, 2016Reviewed: Jul 21, 2017Format: PDFPages: 24Language: English - Case
Predicting Consumer Tastes with Big Data at Gap
Collection: HBSP (USA)Ref.: HBS-517115-EPublished: May 30, 2017Reviewed: Mar 19, 2018Format: PDFPages: 27Language: English - Case
U.S. Universities and Technology Transfer
Collection: HBSP (USA)Ref.: HBS-812016-EPublished: Aug 17, 2011Reviewed: Sep 19, 2011Format: PDFPages: 33Language: English - Case
Managing Drugs on the Forefront of Personalized Medicine: The Erbitux and Vectibix Story
Collection: HBSP (USA)Ref.: HBS-810066-EPublished: Nov 6, 2009Reviewed: Mar 8, 2010Format: PDFPages: 8Language: English - Case
Brand Portfolio Strategy and Brand Architecture
By Avery, JillCollection: HBSP (USA)Ref.: HBS-517021-EPublished: Aug 24, 2016Reviewed: Jul 31, 2017Format: PDFPages: 25Language: English - Case
Syndexa and Technology Transfer at Harvard University
Collection: HBSP (USA)Ref.: HBS-808073-EPublished: Sep 10, 2007Reviewed: May 28, 2009Format: PDFPages: 19Language: English - Article
Putting the Service-Profit Chain to Work (HBR Classic) (Spanish version)
Collection: HBSP (USA)Ref.: HBS-R0807LPublished: Jul 1, 2008Reviewed: Jan 17, 2007Format: PDFPages: 11Language: Spanish - Case
Customer Lifetime Value Analysis (Spanish version)
Collection: HBSP (USA)Ref.: HBS-519S01Published: Jul 27, 2010Reviewed: Jan 18, 2017Format: PDFPages: 9Language: Spanish - Case
Note on Managing the Growing Venture (Spanish version)
Collection: HBSP (USA)Ref.: HBS-808S03Published: Jan 31, 2005Reviewed: Aug 23, 2005Format: PDFPages: 10Language: Spanish