Search results
- Exercise
Your Professional Brand: Creating a Brand Essence Statement for Your Career
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-0887-EPublished: Oct 19, 2015Reviewed: Aug 13, 2018Format: PDFPages: 3Language: English - Technical Note
Developing a Superior Creative Brief
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-0891-EPublished: Nov 2, 2016Reviewed: Sep 21, 2018Format: PDFPages: 21Language: English - Exercise
Exercise: Creating a Model of Consumer Behavior
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-0893-EPublished: Dec 19, 2016Format: PDFPages: 3Language: English - Case
Positioning Carly Fiorina in 2016: The Citizen Leader
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-0896-EPublished: Jun 11, 2015Format: PDFPages: 17Language: English - Case
David's Bridal: Customer Relationship Management in the Digital Age
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-0899-EPublished: Nov 24, 2015Reviewed: Dec 21, 2015Format: PDFPages: 20Language: English - Case
Buick at a Crossroads: Building Brand Momentum
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-0907-EPublished: Aug 2, 2016Reviewed: Apr 18, 2022Format: PDFPages: 27Language: English - Teaching Note
Exercise: Creating a Model of Consumer Behavior - Teaching Note
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-0893TN-EPublished: Dec 19, 2016Format: PDFPages: 15Language: English - Teaching Note
David's Bridal: Customer Relationship Management in the Digital Age - Teaching Note
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-0899TN-EPublished: Nov 24, 2015Reviewed: Dec 21, 2015Format: PDFPages: 12Language: English - Teaching Note
Buick at a Crossroads: Building Brand Momentum - Teaching Note
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-0907TN-EPublished: Jan 9, 2016Reviewed: Aug 24, 2018Format: PDFPages: 11Language: English - Technical Note
A Note on Market Definition, Segmentation, and Targeting: Three (of Four) Steps in Developing Marketing Strategy
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-0895-EPublished: Jan 14, 2016Reviewed: Oct 23, 2017Format: PDFPages: 13Language: English