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vineyard vines and The Brotherhood of the Traveling Pants
Murray, Meghan; Loftus, Matthew; Dunklin, I.S.Case DARDEN-M-0909-EMarketingThis case, “vineyard vines and The Brotherhood of the Traveling Pants,” introduces students to a unique partnership in the social media advertising world. Preppy clothing powerhouse vineyard vines had a history of interacting with its customers by featuring user-generated content in its catalogs and on its website and decided to continue this tradition on social media by partnering with a group of fans called The Brotherhood of the Traveling Pant...Starting at €8.20
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Hamilton Won More Than Twitter
Murray, MeghanCase DARDEN-M-0912-EMarketingThe case is set in summer 2016, centered on the writer and performing star, Lin-Manuel Miranda, whose Broadway show Hamilton had grossed almost $75 million and won 11 Tony Awards. The musical’s cultural influence was buoyed by Miranda’s 578,000 Twitter followers; hundreds of celebrities from Oprah Winfrey to Jennifer Lopez had become ambassadors for the musical; and its impromptu #Ham4Ham live performances were engaging thousands of people on so...Starting at €8.20
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nibblr: Subscription Snacking in a Digital Market - Teaching Note
Murray, MeghanTeaching Note DARDEN-M-0874TN-EMarketingTeaching note for product M-0874Starting at €0.00
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Under Armour’s Willful Digital Moves - Teaching Note
Murray, Meghan; Saghian, MinaTeaching Note DARDEN-M-0910TN-EMarketingTeaching note for product M-0910Starting at €0.00
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Consejos para resolver conflictos en la empresa
Mehta, Kandarp; Ripol, IgnacioArticle ART-3056Leadership and People ManagementMuchos líderes creen ser expertos negociadores por el mero hecho de negociar con frecuencia. Pero negociar mucho no significa necesariamente hacerlo de forma eficaz y, en muchas ocasiones, las dificultades que se presentan durante el proceso pueden impedir llegar a un acuerdo cuando se carece de las habilidades adecuadas. Dado que la mediación es un recurso muy útil para superar estos momentos de bloqueo, conocer las capacidades propias de un med...Starting at €8.20
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5 Ways Managers Can Enhance Their Mediating Skills
Mehta, Kandarp; Ripol, IgnacioArticle ART-3056-ELeadership and People ManagementNegotiating is a skill that every manager needs to master, not only because it can help to solve problems and create value, but because thwarted negotiations undermine value, sap morale, waste resources and even escalate into greater conflict. But there is more to negotiation than just wearing down the other side. The use of mediation in corporate settings yields useful lessons for every manager in resolving disputes and negotiating positive outc...Starting at €8.20
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Cinco estrategias para sumar en las negociaciones
Mehta, KandarpArticle ART-2273Entrepreneurship, Innovation and ChangeDe los pasillos del poder político a los consejos de administración, es fundamental saber manejar bien una negociación. En parte, el fracaso de muchas de ellas se debe a la incapacidad para poner sobre la mesa ofertas creativas e integradoras. La investigación existente muestra que esta habilidad es muy importante para cerrar un trato satisfactorio para ambas partes. Tras analizar 207 negociaciones diádicas realizadas durante un juego de rol, el ...Starting at €8.20
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Five Essential Strategies for Creative Negotiations
Mehta, KandarpArticle ART-2273-EEntrepreneurship, Innovation and ChangeFrom the corridors of political power to the boardroom, the ability to hold your own around the negotiating table is a vital element of success in today's world. Unfortunately, many negotiations end in deadlock. This is partly because many negotiators are unable to come up with creative, integrative deals, which research shows are a significant variable in reaching a conclusion satisfactory to both parties. Using a role-play-based experiment, the...Starting at €8.20
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Card Master Exercise: A behavioral game
Mehta, KandarpExercise NEGE-3-EInnovation and Change, Leadership and People ManagementFive Tricks is a modified version of the game Barnga game originally developed by Thiagrajan (1980). The original version of the game offered an insight into cultural differences and resulting confusions and miscommunications. In this exercise more behavioral complexities have been incorporated in order to make the cultural simulation more real.Starting at €8.20
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The Grand Afroport: Confidential Instructions for the Minister of Labor and Social Welfare of the Republic of Africania
Mehta, KandarpExercise NEGE-9-ELeadership and People Management"The Grand Afroport" is a cross-cultural contextualization of Harvard University's Harborco exercise. The case can be used in the context of multicultural, multiparty negotiations. In this exercise, there are six parties involved: (1) The Grand Afroport, (2) the African Development Bank, (3) the African Union Commission for Infrastructure Development, (4) the Ministry of Labor of the Republic of Africania, (5) the Global Environmental Protection ...Starting at €8.20