Search results
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The Shubert Organization: The Show Must Go On (condensed)
Beech, María Alejandra; Villanueva, Julian; González, JorgeCase M-1240-EMarketingIn January 2009, Bob Wankel sat in his office at the historic Sardi's building on 44th Street, New York, as he considered the challenges ahead: several Broadway shows were closing, and a severe economic downturn threatened future productions. Many were calling for changes in the theater industry, and the Shubert Organization (where Mr. Wankel had worked for 33 years) had recently lost its Chairman, Gerald Schoenfeld. As the firm's new President a...Starting at €8.20
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Market Segmentation
González, JorgeTechnical Note MN-400-EMarketingThe consumer's needs; providing good customer service: without a doubt, these concepts expressed by Theodore Levitt (1960) almost 60 years ago are at the core of the field of marketing. Considering the customer as the focal point of all commercial efforts quickly leads us to the realization of another equally important reality, namely that a "customer," in the abstract, does not exist. There are a host of specific customers-each with their own pe...Starting at €8.20
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GoQuickly.com and FileAway: Advertising in the Super Bowl
Gallo, Iñigo; González, Jorge; Capizzani, Mario; Panlilio, LorenzoCase M-1374-EMarketingKickersoft managers Jennifer Green and Ted Gutner, along with their respective marketing teams, were preparing for an important presentation meeting with CEO Henrik Mathison. During the meeting, the decision would be made on which creative concepts the US software company would use for that year's Super Bowl advertisements for FileAway and GoQuickly.com-Kickersoft's two most important cloud-based products. Green and Gutner were excited, but the...Starting at €8.20
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Passive Management of Fixed Income Portfolios
Guasch J.; Martínez Abascal, EduardoTechnical Note FN-503-EFinanceIn this technical note we give a general overview of passive management of fixed income portolios, that is, management designed to replicate the market average return rather than trying to beat it. In the first section we look at the main types of passive strategies. After that, we explain in detail how guaranteed funds are created and managed.Starting at €8.20
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Hedging Fixed Income Portfolios with Futures
Guasch J.; Martínez Abascal, EduardoTechnical Note FN-499-EFinanceIn this note we shall see how a bond portfolio can be hedged using bond futures. We shall study the general principles of hedging, and then the specific steps involved in implementing a hedge. Lastly, we shall point out some hedging errors.Starting at €8.20
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Managing Credit Risk in Fixed Income Portfolios
Guasch J.; Martínez Abascal, EduardoTechnical Note FN-501-EFinanceStarting at €8.20
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Debt Markets
Guasch J.; Martínez Abascal, Eduardo; Simon, JanTechnical Note FN-490-EFinanceThis technical note presents an idea of what the debt market is. It describes the public debt issued by the central governments of each country, the non-governmental bonds, the supranational organisms, the debt issued by government agencies, the debt issued by companies with credit rating, asset securitization and the debt issued by companies without credit rating. Finally, the credit qualifications, or "ratings",of the debt in the long term ar...Starting at €8.20
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Money Markets
Guasch J.; Martínez Abascal, EduardoTechnical Note FN-489-EFinanceStarting at €8.20
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Miguel Castaño at Seat
Montoliu, A.; Ballabriga, A.; Torrents J.; Guasch J.; Heukamp, FranzCase AD-286-EDecision Analysis, EconomicsSales forecast for a car sector based on past sales and related macroeconomic data.Starting at €8.20
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Active Management of Fixed Income Portfolios
Guasch J.; Martínez Abascal, EduardoTechnical Note FN-498-EFinanceIn this technical note we give an overview of the active management of fixed income portfolios. First, we explain what we mean by active management. After that, we introduce and explain the strategies a portfolio manager can use to beat a benchmark. Lastly, we summarize the decision criteria for active fixed income portfolio management.Starting at €8.20