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A Strategic Way to Enter New the Era of Strategy
Jean-Louis SchaanArticle IVEY-9B15TC06-EStrategyWe are entering a new era of strategy, transitioning from strategic management to strategic prototyping. In this new era, strategy needs to be on the minds of everyone concerned — all the time. And that’s only a good thing if everyone across the organization shares the same view of what strategy means. Unfortunately, the meaning of the term is often blurred in people’s minds. However, to avoid developing a non-strategic strategy, a firm has to de...Starting at €8.20
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The United Fruit Company in Guatemala (Spanish version)
Jones, Geoffrey G.; Bucheli, MarceloCase HBS-807S06EconomicsExamines the overthrow of President Jacobo Arbenz of Guatemala in 1954 in a U.S.-backed coup in support of the United Fruit Co. Over the previous half century, United Fruit had built a large vertically integrated tropical fruit business that owned large banana plantations in the "banana republics" of Central America, including Guatemala. Examines the impact and role of United Fruit in the Guatemalan economy, one of the poorest in the world, and t...Starting at €8.20
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Global Beauty Made in Brazil (Spanish version)
Jones, Geoffrey G.; Reisen de Pinho, RicardoCase HBS-807S26EntrepreneurshipExplores the globalization strategies of Natura, Brazil's largest cosmetics company. Founded in 1969, Natura grew using a direct selling model. Led by its three founders, the firm made distinctive use of Brazil's diversity and became characterized by high ethical and environmental standards. Natura began to seek international markets in 1982, but experienced many setbacks until surviving the economic crisis in Argentina in 2001. The company opene...Starting at €8.20
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Brazil at the Wheel (Spanish Version)
Jones, Geoffrey G.Case HBS-811S19EconomicsSe imparte en el segundo curso de MBA electiva sobre la evolución del Negocio global. Examina los costos y los beneficios de las políticas del gobierno brasileño para fomentar las multinacionales extranjeras para desarrollar una industria del automóvil durante la década de 1950. Una combinación de incentivos y el cierre de mercado se utiliza para atraer la inversión extranjera directa. Volkswagen respondió más positivamente que las empresas estad...Starting at €8.20
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A Concise Guide to Macro Economics, Second Edition, Chapter 5, Fundamentals of GDP Accounting
Moss, David A.Book Chapter HBS-0017BC-EFinanceIn Chapter 5, Fundamentals of GDP Accounting (18 pages), the author considers the importance of and methods for measuring output. He presents the three basic approaches to measuring output: value added, income, and expenditure (and reviews the expenditure method in depth). He also examines the role of depreciation and looks briefly at gross national product (GNP). He explains adjustments to GDP that enable historical and cross-country comparisons...Starting at €8.20
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A Concise Guide to Macro Economics, Second Edition, Chapter 6, Reading a Balance of Payments Statement
Moss, David A.Book Chapter HBS-0018BC-EFinanceChapter 6, Reading a Balance of Payments Statement (15 pages), defines the essential information in a balance of payments (BOP) statement. The author explores how to read and analyze a BOP and explains how to look for indicators of economic health. The chapter concludes with a short essay on how accounting rules are evolving at the International Monetary Fund (IMF).Starting at €8.20
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A Concise Guide to Macro Economics, Second Edition, Conclusion, Putting the Pieces Together
Moss, David A.Book Chapter HBS-0020BC-EFinanceIn Conclusion, Putting the Pieces Together (10 pages), the author reviews the key concepts in his description of macroeconomics and summarizes the relationships between them. He explores the concept of macroeconomics as an inexact science that provides a baseline for analysis and cautions against the dangers of accepting macroeconomic theory as ironclad prediction. The chapter includes an epilogue on the financial crisis of 2007-2009.Starting at €8.20
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The United States and Their Constitution--1763-92 (Spanish version)
Moss, David A.Case HBS-707S30Economics1) the reasons why the American colonists rebelled against Britain (1763-1774); 2) the problems the new nation confronted during the War of Independence and under the Articles of Confederation (1775-1788); 3) the main issues taken up at the Constitutional Convention in Philadelphia (1787); and 4) the enormous challenges facing Alexander Hamilton as Secretary of the Treasury in the first Washington Administration (1789-1792). A complete version o...Starting at €8.20
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Horst Dassler, Adidas, y la comercialización del deporte
Jones, Geoffrey G.; Norris, Michael; Kim, SophiCase HBS-316S09EntrepreneurshipEl caso se centra en la carrera de Horst Dassler, el hijo del fundador del fabricante de calzado deportivo con sede en Alemania Adidas. Los orígenes de la firma estaban en los años de entreguerras, y se elevó a la prominencia pública después de que proporciona picos de la famosa velocista afroamericano en los Juegos Olímpicos de 1936 en Berlín. Desde la década de 1950, Horst cultivó relaciones con los atletas y las federaciones nacionales para ex...Starting at €8.20
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Innovación y negocios en mercados emergentes
Jones, Geoffrey G.; Khanna, Tarun; Wright, Nataliya Langburd; Spencer, MorganCase HBS-320S10Knowledge and CommunicationStarting at €8.20