Search results
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Evaluating an Investment in Expansion (Spanish version)
Stafford, Erik; Heilprin, Joel L.; DeVolder, JeffreyCase HBS-411S17FinanceWhen students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. A manufacturer of private-label personal care products must decide whether to fund an unprecedented expansion of manufacturing capacity. The decision prompts fundamental financial analysis of the potential project, including development of cash flow projections and net present value calculations. Students wi...Starting at €8.20
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La conducta del consumidor, ejercicio (E)
Deighton, John; Fournier, SusanCase HBS-503S23MarketingLos estudiantes son instruidos para entrevistar a un comprador reciente de un producto de alta implicación o servicio en profundidad acerca de su / sus experiencias de propiedad y uso. El ejercicio proporciona a los estudiantes la comprensión de primera mano de conceptos importantes en el consumo de dominio (por ejemplo, la satisfacción del cliente, significado del producto, lealtad a la marca).Starting at €5.74
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La conducta del consumidor, ejercicio (F)
Deighton, John; Fournier, SusanCase HBS-503S24MarketingLos estudiantes son instruidos para entrevistar a un comprador reciente de un / producto o un servicio de alta implicación del ego-expresiva en profundidad acerca de su / sus experiencias de propiedad y uso. El ejercicio proporciona a los estudiantes la comprensión de primera mano de conceptos importantes en el consumo de dominio (por ejemplo, la satisfacción del cliente, significado del producto, lealtad a la marca).Starting at €5.74
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Building Brand Community on the Harley-Davidson Posse Ride (Spanish version)
Fournier, SusanCase HBS-505S11MarketingThe second Harley-Davidson Posse Ride, a grueling 2,300 mile, 10-day trek from South Padre Island, Tex., to the Canadian Border is billed "for serious riders only." Harley Owner's Group (H.O.G.) Director Mike Keefe must decide whether this rolling rally deserves a place in the H.O.G. product line, and if so, what philosophy and tactics to adopt in future design. This case helps students get inside one of the world's strongest brands to consider i...Starting at €8.20
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PokémonTM: ¡Hazte con todos!
Fournier, SusanCase HBS-506S23MarketingPara maximizar su eficacia, los casos de color deben imprimirse en color. Pokemon, el nombre coloquial dado a una colección de 150 criaturas fantásticas, inspiradas en animales con poderes orgánicos y la capacidad de evolucionar, son las estrellas de los videojuegos, el comercio de los juegos de cartas y dibujos animados de televisión. Concebido en Japón en 1996, se convirtió rápidamente en Pokemon fenómeno juguete favorito de la nación, y atrajo...Starting at €8.20
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Cost of Capital at Ameritrade (Spanish version)
Mitchell, Mark; Stafford, ErikCase HBS-203S18FinanceAmeritrade Holding Corp. is planning large marketing and technology investments to improve the company's competitive position in deep-discount brokerage by taking advantage of emerging economies of scale. In order to evaluate whether the strategy would generate sufficient future cash flows to merit the investment, Joe Ricketts, chairman and CEO of Ameritrade, needs an estimate of the project's cost of capital. There is considerable disagreement a...Starting at €8.20
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Strategic Capital Management, LLC (A) (Spanish version)
Stafford, Erik; Mitchell, Mark; Pulvino, ToddCase HBS-217S01FinanceStrategic Capital Management, LLC, is a hedge fund that is planning to make financial investments in Creative Computers and Ubid. Creative Computers recently sold approximately 20% of its Internet auction subsidiary, Ubid, to the public at $15 per share. Ubid's stock price closed the first day of trading at $48, giving Ubid a $439 million market capitalization. Paradoxically, the parent's stock price did not keep pace with that of its subsidiary....Starting at €8.20
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Harvard Management Company (2010) (Spanish version)
Perold, Andre F.; Stafford, ErikCase HBS-218S12FinanceIn February 2010, Jane Mendillo, CEO of Harvard Management Company, was reflecting on the list of issues facing Harvard University's endowment in preparation for the upcoming board meeting. The recent financial crisis had vividly highlighted several key issues including the adequacy of short-term liquidity, the effectiveness of portfolio risk management, and the balance of internal and external managers.Starting at €8.20
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Learning to Play in the New "Share Economy"
Fournier, Susan; Eckhardt, Giana M.; Bardhi, FleuraArticle HBS-R1307M-EStrategyAn established rental car company acquires a car-sharing start-up and must decide whether to fully integrate it, to leave it as an independent unit, or to take a course somewhere in the middle. This fictional case study is written by Susan Fournier, Giana M. Eckhardt, and Fleura Bardhi, featuring expert commentary by Marc McCabe and Andre Haddad. This HBR Case Study includes both the case and the commentary. For teaching purposes, this Reprint i...Starting at €8.20
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Learning to Play in the New "Share Economy" (HBR Case Study)
Fournier, Susan; Eckhardt, Giana M.; Bardhi, FleuraArticle HBS-R1307X-EStrategyAn established rental car company acquires a car-sharing start-up and must decide whether to fully integrate it, to leave it as an independent unit, or to take a course somewhere in the middle. This fictional case study is written by Susan Fournier, Giana M. Eckhardt, and Fleura Bardhi, featuring expert commentary by Marc McCabe and Andre Haddad. For teaching purposes, this is the case-only version of the HBR case study. The commentary-only vers...Starting at €8.20