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LA LISTA HBR: Ideas innovadoras para 2009
Warren, Elizabeth; Tyagi, Amelia; Collier, Paul; Warnholz, Jean-Louis; Cuddy, Amy J.C.; Sviokla, John; Goldstein, Noah J.; Fisman, Raymond; Saffo, Paul; Pall, Gurdeep Singh; McGrath, Rita Gunther; Benyus, Janine M.; Pauli, Gunter A.M.; Norton, Michael I.; Schwartz, Peter; Christakis, Nicholas A.; Suarez-Orozco, Marcelo; Bremmer, Ian; Pujadas, Juan; Jurvetson, Steve; McCreary, Lew; Ilube, Tom; Pentland, Alex "Article HBS-R0902AKnowledge and CommunicationNuestro estudio anual de las ideas y tendencias que harán un impacto en el negocio: Elizabeth Warren y Amelia Tyagi creen crédito al consumo debe hacerse tan seguro como cualquier otro producto. Paul Collier y Jean-Louis Warnholz revelan un clima cada vez más favorable a la inversión en el África subsahariana. Amy J. C. Cuddy afirma que el calor y la competencia no son mutuamente excluyentes. John Sviokla predice un aumento de los préstamos peer-...Starting at €8.20
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¡Promociónate!
Steenburgh, Thomas; Norton, Michael I.Case HBS-515S04MarketingLos ayuda a desarrollar un discurso de ascensor para su activo más importante - a sí mismos. Antes de clase, los estudiantes se les pide que entrevistar a un posible empleador y para desarrollar campos de ascensor preliminares. Una vez en clase, los estudiantes trabajan a través de un ejercicio que ayuda a definir sus campos de ascensor y comprender mejor varios principios clave de marketing. Conduce a una discusión interesante y estimulante.Starting at €8.20
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Making Charity Pay
Norton, Michael I.; Avery, JillArticle HBS-F1410B-ECompanies are increasingly experimenting with the use of philanthropy to enhance consumer loyalty, brand awareness, and sales. But even highly creative approaches that garner a lot of buzz often fall short of sales goals. Firms can design more-successful initiatives by ensuring alignment between what the authors call the three C's of consumer philanthropy: Companies need to choose Causes that resonate with Customers in a way that drives sales.Starting at €8.20
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The HBR List: Breakthrough Ideas for 2009
Warren, Elizabeth; Tyagi, Amelia; Collier, Paul; Warnholz, Jean-Louis; Cuddy, Amy J.C.; Sviokla, John; Goldstein, Noah J.; Fisman, Raymond; Saffo, Paul; Pall, Gurdeep Singh; McGrath, Rita Gunther; Benyus, Janine M.; Pauli, Gunter A.M.; Norton, Michael I.; Schwartz, Peter; Christakis, Nicholas A.; Suarez-Orozco, Marcelo; Bremmer, Ian; Pujadas, Juan; Jurvetson, Steve; McCreary, Lew; Ilube, Tom; Pentland, Alex "Article HBS-R0902A-EOur annual survey of ideas and trends that will make an impact on business: Elizabeth Warren and Amelia Tyagi believe consumer credit should be made as safe as any other product. Paul Collier and Jean-Louis Warnholz reveal an increasingly investment-friendly climate in sub-Saharan Africa. Amy J.C. Cuddy asserts that warmth and competence are not mutually exclusive. John Sviokla predicts a surge of peer-to-peer lending in the wake of the financial...Starting at €8.20
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What Is Financial Intelligence: The Three Main Components
Berman, Karen; Knight, JoeBook Chapter HBS-6532BC-EFundamentally, financial intelligence boils down to three distinct skill sets: understanding the foundation, understanding the art of finance, and understanding financial analysis. This chapter provides an overview of all three skills, along with a discussion about some roadblocks to financial intelligence. This chapter is excerpted from "Financial Intelligence for Entrepreneurs."Starting at €8.20
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Cracking the Code of the Income Statement: Financial Intelligence for Entrepreneurs
Berman, Karen; Knight, JoeBook Chapter HBS-6547BC-EThis chapter will help you understand the intricacies of the income statement. It outlines simple procedures and shows you how the income statement can help you understand what is going on in your company and how to use that information to lead. This chapter is excerpted from "Financial Intelligence for Entrepreneurs."Starting at €8.20
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Costs and Expenses - No Hard-and-Fast Rules: Financial Intelligence for Entrepreneurs
Berman, Karen; Knight, JoeBook Chapter HBS-6549BC-EMost entrepreneurs watch expenses closely. But did you know that there are plenty of estimates and biases that go into those expense lines? This chapter examines the major line items in this section of the income statement - including cost of goods sold, operating expenses, and one-time charges, among others. This chapter is excerpted from "Financial Intelligence for Entrepreneurs."Starting at €8.20
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Understanding Balance Sheet Basics: Financial Intelligence for Entrepreneurs
Berman, Karen; Knight, JoeBook Chapter HBS-6551BC-EGive a company's financials to a first-time entrepreneur, and the first thing he will turn to is the income statement. Conversely, an experienced investor will go right to the balance sheet. Why don't less experienced entrepreneurs do what the pros do? Understanding the importance of a balance sheet - and learning how to read it - will put you ahead of the game. This chapter is excerpted from "Financial Intelligence for Entrepreneurs: What You Re...Starting at €8.20
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On the Other Side - Liabilities and Equity: Understanding the Balance Sheet-Financial Intelligence for Entrepreneurs
Berman, Karen; Knight, JoeBook Chapter HBS-6553BC-ELiabilities are what a company owes and equity is its net worth. The benefit of looking at this side of the balance sheet is that it shows how the assets were obtained. This view can be important to an entrepreneur because it gives you a picture of how your company is funded, which is critical to making future decisions about debt and equity. This chapter is excerpted from "Financial Intelligence for Entrepreneurs: What You Really Need to Know Ab...Starting at €8.20
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The Income Statement Affects the Balance Sheet: Understanding the Connection
Berman, Karen; Knight, JoeBook Chapter HBS-6555BC-EOne of the best-kept secrets in the world of financial statements is that a change in one statement nearly always has an impact on the other statements. This chapter examines how managing an income statement affects the balance sheet. This chapter is excerpted from "Financial Intelligence for Entrepreneurs: What You Really Need to Know About the Numbers."Starting at €8.20