Search results
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A Powerful New Model (Spanish version)
Nohria, Nitin; Groysberg, Boris; Lee, Linda-ElingArticle HBS-R0807GLeadership and People ManagementMotivating employees begins with recognizing that to do their best work, people must be in an environment that meets their basic emotional drives to acquire, bond, comprehend, and defend. So say Nohria and Groysberg, of Harvard Business School, and Lee, of the Center for Research on Corporate Performance. Using the results of surveys they conducted with employees at a wide range of Fortune 500 and other companies, they developed a model for how t...Starting at €8.20
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The Definitive Guide to Recruiting in Good Times and Bad (Spanish version)
Fernández-Aráoz, Claudio; Groysberg, Boris; Nohria, NitinArticle HBS-R0905FLeadership and People Managementanticipating the need for new hires, specifying the job, developing a pool of candidates, assessing the candidates, closing the deal, integrating the newcomer, and reviewing hire-process effectiveness. Whatever the future brings, firms that follow these practices successfully will have a distinct advantage over their shortsighted competitors.Starting at €8.20
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Roaring Out of Recession (Spanish version)
Gulati, Ranjay; Nohria, Nitin; Wohlgezogen, FranzArticle HBS-R1003CStrategya combination of cutting costs, mainly by improving operational efficiency (rather than by slashing the number of employees relative to peers), and developing new business opportunities by making significantly greater investments than rivals do in R&D and marketing while also investing in plants and machinery.Starting at €8.20
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El dilema de una expatriada
Groysberg, Boris; Nohria, Nitin; Herman, KerryArticle HBS-R1111MLeadership and People ManagementCuando Ana Lobato fue trasladado de operaciones brasileñas Streuvels Chemicals a la sede de Bruselas de la compañía, estaba deseosa de aplicar su considerable experiencia en esta misión en el extranjero y para exponer a sus hijos a otra cultura. Su marido, Oswald, un médico, parecía para la aventura. Sin embargo, poco más de un año después de su llegada a Bruselas, Oswald es cada vez más infeliz. Él no es capaz de ejercer la medicina en Bélgica, ...Starting at €8.20
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Customer Lifetime Value Analysis (Spanish version)
Steenburgh, Thomas; Avery, JillCase HBS-519S01Marketingasset acquisition - attracting new customers to the firm, asset maximization - maximizing the value the firm extracts from each customer, and asset retention - retaining existing customers for the long term. The note gives students a foundation for analyzing marketing cases, as well as providing an analytical structure and process for completing a marketing plan. The note is accompanied by a free Excel worksheet which contains sample problems, p...Starting at €8.20
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Inbound Marketing and Web 2.0 (Spanish version)
Steenburgh, Thomas; Avery, Jill; Dahod, NaseemCase HBS-510S08Marketingdeveloping market segmentation and targeting strategies to decide which customer to serve and which to turn away, configuring pricing strategies to align with the value delivery stream customers experience, and determining whether inbound marketing programs can generate enough scale or whether traditional outbound marketing methods need to be employed to accelerate growth.Starting at €8.20
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¡Promociónate!
Steenburgh, Thomas; Norton, Michael I.Case HBS-515S04MarketingLos ayuda a desarrollar un discurso de ascensor para su activo más importante - a sí mismos. Antes de clase, los estudiantes se les pide que entrevistar a un posible empleador y para desarrollar campos de ascensor preliminares. Una vez en clase, los estudiantes trabajan a través de un ejercicio que ayuda a definir sus campos de ascensor y comprender mejor varios principios clave de marketing. Conduce a una discusión interesante y estimulante.Starting at €8.20
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Ejecutar el cambio: siete consideraciones clave
Nohria, Nitin; Khurana, RakeshCase HBS-406S06Leadership and People ManagementProporciona un marco 7S para complementar el marco McKinsey 7S. Se centra en algunas de las decisiones críticas que deben realizarse en la implementación del cambio - Intención Estratégica, sustancia, escala, alcance, velocidad, secuencia y estilo. En general, la nota sostiene que estas decisiones deberán fabricarse de modo que sean coherentes y robusto.Starting at €8.20
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Marimekko
Alison Konrad; Jordan MitchellCase IVEY-9B06C014-ELeadership and People Management, StrategyKirsti Paakkanen has achieved a celebrity status in Finland for her enigmatic leadership of the Finnish design company Marimekko. Purchasing the company in a state of near bankruptcy in 1991, Paakkanen took several actions to restore profitability and realize growth. As of 2006, the company has sales of $64 million (of which 80 per cent are from Finland) and net profits of $8.4 million. Over the last few years, Paakkanen and her team have focused...Starting at €8.20
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Richter: Information Technology at Hungary’s Largest Pharma
Deborah Compeau; Jordan Mitchell; Gyorgy Drotos; Emma Incze; Gyorgy VasCase IVEY-9B07E021-EInformation Technologies, StrategyThe director of information technology (IT) at Ritcher, a major Hungarian pharmaceutical company with operations throughout Eastern Europe, is planning for the IT department for the near future. The three main considerations for the coming year are: Is the current IT structure appropriate to meet the growing demands of the organization? To what extent should IT affiliates be centrally controlled? How can IT best serve the rest of the company?Starting at €8.20