Search results
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From Purpose to Impact (Spanish version)
Craig, Nick; Snook, Scott A.Article HBS-R1405HStrategyOver the past five years, there's been an explosion of interest in purpose-driven leadership. Academics, business experts, and even doctors make the case that purpose is a key to exceptional leadership and the pathway to greater well-being. Despite this growing understanding, however, a big challenge remains. Few leaders have a strong sense of their own individual purpose, the authors' research and experience show, and even fewer can distill thei...Starting at €8.20
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Monsanto: Obteniendo Valor Biotecnológico en Brasil
Bell, David E.; Shelman, MaryCase HBS-509S04MarketingEn 2003, la tecnología patentada "Roundup Ready" de Monsanto fue utilizado ilegalmente en el 70-80% de la superficie de soja en el sur de Brasil. Bajo la presión de los productores de soja de Estados Unidos, que estaban pagando la licencia de la tecnología, la empresa implementó un innovador sistema de recogida basado en la entrega en Brasil. Los cultivadores pagan una tarifa de post-cosecha "indemnización" para aquellos soja cultivada con semill...Starting at €8.20
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Scotty Smiley
Snook, Scott A.; Crandall, DougCase HBS-412058-ELeadership and People ManagementU.S. Army Lieutenant Scotty Smiley faces the biggest challenge of his young life. What will he do after learning that the wounds he received from a car bomb in Iraq have left him permanently blinded? On April 6, 2005, Lieutenant Scotty Smiley was grievously wounded by a suicide bomber while leading his infantry platoon during a combat patrol in Iraq. This is a biographical case that outlines who Scotty was prior to this incident and asks readers ...Starting at €8.20
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Bunge: Poised for Growth, Teaching Note
Bell, David E.; Shelman, MaryTeaching Note HBS-507035-EStrategyTeaching note to (506-036).Starting at €0.00
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Academia Barilla, Teaching Note
Bell, David E.; Shelman, MaryTeaching Note HBS-508015-EStrategyTeaching Note to (507-001).Starting at €0.00
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South Dakota Wheat Growers
Bell, David E.; Shelman, MaryCase HBS-508034-EMarketingAs a farmer-owned cooperative, South Dakota Wheat Growers (SDWG) serves the needs of its 3,600 active farmer-members by supplying farm inputs and organizing the marketing and transportation of grain produced in the co-op's service territory. For almost 80 years, the majority of grain was shipped out of the area by rail to markets in the East and the Pacific Northwest. However, the recent expansion in ethanol production is changing the pattern of ...Starting at €8.20
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Nestle
Bell, David E.; Shelman, MaryCase HBS-509001-EMarketingIn April 2008, Paul Bulcke took over as CEO of the world's largest food and beverage company. His predecessor, Peter Brabeck, had delivered 12 years of outstanding results while moving the company toward a new vision of health, nutrition, and wellness. Bulcke's challenge was to swiftly execute the vision and deliver the organic growth and improved margins necessary to meet the "Nestle model."Starting at €8.20
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ViniBrasil: New Latitude Wines
Bell, David E.; Neves, Marcos Fava; Thome e Castro, Luciano; Shelman, MaryCase HBS-509003-EMarketingViniBrasil is a small wine venture in Brazil started by a top Portuguese wine company, Dao Sul. ViniBrasil grows its grapes in a novel environment (close to the equator) using innovative management practices such as controlled irrigation and year-round harvesting. ViniBrasil 'Rio Sol' wines, which have received several awards, are sold mainly in Brazil where per capita wine consumption is low and there is strong competition from inexpensive impor...Starting at €8.20
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Olam International, Teaching Note
Bell, David E.; Shelman, MaryTeaching Note HBS-509056-EMarketingTeaching Note for [509002].Starting at €0.00
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Nestle in 2008, Teaching Note
Bell, David E.; Shelman, MaryTeaching Note HBS-509057-EMarketingTeaching Note for [509001].Starting at €0.00