Search results
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Six Ways Marketing Can Change the World
Jocz, Katherine E.; Quelch, John A.Article ART-1540-EMarketingThe erosion of public trust in politics is partly due to some bad practices for which marketing is frequently blamed. By exposing the principles underlying good marketing, the authors show how managers can practice marketing that benefits consumers and social institutions. Doing so could go a long way toward restoring a sense of citizenship and also help democracy flourish in the process.Starting at €8.20
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Jesús López Cobos: Managing Artists
30|Álvarez de Mon, SantiagoCase DPO-167-ELeadership and People ManagementThis case study revolves around the key aspects of orchestra conducting. It analyzes the core qualities, which in this case happen to be musicians, the challenges they face and the coordination they need. The statements and bio of Jesús López Cobos, the current Musical Director of the Teatro Real, serve as a starting point.Starting at €8.20
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Carlota Fernández (B)
30|Álvarez de Mon, SantiagoCase FH-696-ELeadership and People ManagementCase (B) reports the decision finally taken with respect to the situation outlined in Case (A).Starting at €5.74
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El difícil equilibrio de las carreras duales (B)
30|Álvarez de Mon, SantiagoCase FH-679Leadership and People ManagementEl caso describe la decisión tomada con relación a la problemática planteada en el caso A. Finalmente, Pablo Zaldívar, de común acuerdo con su esposa, decidió quedarse en Madrid renunciando a un importante ascenso profesional.Starting at €5.74
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Comunicación y empatía
30|Álvarez de Mon, SantiagoTechnical Note FHN-295Leadership and People ManagementEl documento consta de tres partes: 1.- Explicación de la naturaleza dual del concepto de comunicación. 2.- Análisis de alguno de los problemas que se presentan en la comunicación entre personas, tanto desde el punto de vista del emisor como del receptor. 3.- Proposición de una serie de sugerencias -utilización correcta del feedback, formular preguntas genuinas, hacer uso del silencio, brevedad en la exposición, noción de empatía- para mejorar y ...Starting at €8.20
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Management and sport: Valero Rivera
30|Álvarez de Mon, SantiagoCase FH-691-ELeadership and People ManagementThe case analyzes the key factors behind the extraordinary success of F.C. Barcelona's handball team in recent years: the leadership of their coach, individual talent, the coach's team, discipline, commitment, communication, mental strength, etc.Starting at €8.20
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CIBA-GEIGY Pharmaceuticals: Pharma International (Spanish version)
Smith, N. Craig; Quelch, John A.Case HBS-519S11MarketingExamines the decision by Pharma International on whether to launch an antimalarial product in Nigeria and, if so, how that should be implemented. Involves commercial, ethical, and policy considerations. Rich in situation assessment data, the case refers to criticism of pharmaceutical marketing practices in the Third World and CIBA-GEIGY's Servipharm initiative, one response to this problem.Starting at €8.20
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Consumption: The Happiness of Pursuit--The Implications for Marketing and Politics
Quelch, John A.; Jocz, Katherine A.Book Chapter HBS-7853BC-EMarketingWhile consumption is an individual, private act, it affects the national wealth and international trade. Underconsumption depresses the economy, and overconsumption can produce financial distress for individuals, or overuse and damage of natural resources and the environment. In this way, consumption becomes a matter of political debate. In the democracy of the marketplace, consumers may increasingly choose to consume those products and services ...Starting at €8.20
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Information: Knowledge Is Power--Leveraging Information in the Consumer and Political Marketplaces
Quelch, John A.; Jocz, Katherine A.Book Chapter HBS-7855BC-EMarketingThe free flow of information is essential to well-functioning democracies and consumer marketplaces since both politicians and marketers need to make their cases through information and rhetoric rather than coercion. It is not always simple - there are privacy issues, government regulations, and lack of access for many people. However, many see the democratization of information as offering possibilities for new forms of citizen engagement and em...Starting at €8.20
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Inclusion: The More the Merrier--Why It's Important in Marketing and Politics
Quelch, John A.; Jocz, Katherine A.Book Chapter HBS-7857BC-EMarketingFor a very long time, there have been those who have been excluded from full political participation - universal suffrage has been a fairly recent development in human history. In contrast, and in spite of personal prejudices, marketing has been highly inclusive. Today, the challenge for marketers is to become more inclusive world-wide. The global economy has become increasingly interconnected, and developing countries are attractive to companies...Starting at €8.20