Search results
-
Facebook (Spanish version)
Piskorski, Mikolaj Jan; Eisenmann, Thomas R.; Chen, David; Feinstein, Brian; Smith, AaronCase HBS-810S15EntrepreneurshipAs Facebook topped one billion monthly users in October 2012, the online social network continued to face questions about how best to monetize its surging traffic. The company could invest further in new advertising products, which represented the majority of the revenue thus far, or concentrate on the Facebook Platform and help third-party developers create and distribute their own applications. After a highly anticipated yet largely disappointi...Starting at €8.20
-
Publicidad Google
Moon, Youngme; Chen, DavidCase HBS-509S26Knowledge and CommunicationA mediados de 2006, Google es el buscador número uno en los Estados Unidos con el 99% de los ingresos derivados de sus sencillos, los servicios de publicidad de sólo texto. Que está en camino para llevar en aproximadamente $ 9.5 mil millones en ingresos por publicidad en 2006, lo que la colocaría en cuarto lugar entre las empresas de medios estadounidenses en la venta de anuncios en total, por delante de gigantes como NBC Universal y Time Warner....Starting at €8.20
-
Comercializando la "Laptop de $100 dólares" (C)
Quelch, John A.; Chen, DavidCase HBS-511S12MarketingEn octubre de 2007, la OLPC informó retrasos en la producción y se perdió la fecha de envío. A principios de noviembre, el PC $ 100 por fin entró en producción, con envíos iniciales previstas para Uruguay y Mongolia, y la mitad del mes puso en marcha el programa "Give One, Get One". Permitió a los consumidores en los EE.UU. y Canadá, que tenían la opción de comprar un OLPC por $ 400, más del doble del costo de producción estimado de $ 188 para ca...Starting at €5.74
-
Ganging up on Cancer: Integrative Research Centers at Dana-Farber Cancer Institute (A)
Gardner, Heidi K.; Bedzra, Edo; Elnahal, Shereef M.Case HBS-412029-ELeadership and People ManagementDr. Barrett Rollins, Chief Scientific Officer of the Dana Farber Cancer Institute, attempts to engender cross-scientist collaboration by applying project management principles to medical research. The resulting innovation, Integrative Research Centers, are novel in this field and present a substantial challenge to the Institute's culture, which had previously allowed faculty scientists complete autonomy over their research. Center leaders are req...Starting at €8.20
-
Marshall & Gordon: Designing an Effective Compensation System (A) and (B), Teaching Note
Gardner, Heidi K.; McFee, ErinTeaching Note HBS-412077-ELeadership and People ManagementTeaching Note for 411-038 and 411-099.Starting at €0.00
-
Ganging up on Cancer: Integrative Research Centers at Dana-Farber Cancer Institute (B)
Gardner, Heidi K.; Bedzra, Edo; Elnahal, Shereef M.Case HBS-412098-ELeadership and People ManagementDr. Barrett Rollins, Chief Scientific Officer of the Dana Farber Cancer Institute, attempts to engender cross-scientist collaboration by applying project management principles to medical research. The resulting innovation, Integrative Research Centers, are novel in this field and present a substantial challenge to the Institute's culture, which had previously allowed faculty scientists complete autonomy over their research. Center leaders are req...Starting at €5.74
-
Crafting a Career Narrative for New Professionals
Gardner, Heidi K.; Zalisk, AdamCase HBS-413122-ELeadership and People ManagementThis note suggests an approach for developing an effective "career narrative" - a tool for packaging and sharing a professional's past achievements, long-term goals, and forward-looking needs through a compelling story. It focuses mostly on the ways junior professionals can leverage their career story, but also consider what role more senior mentors can - and should - play in cultivating and sharing juniors' career narratives.Starting at €8.20
-
Professional Development at DLA Piper-Building the Strength of Global Legal Talent
Gardner, Heidi K.; Thornley, NicoCase HBS-414039-ELeadership and People ManagementStarting at €8.20
-
Riverview Law: Applying Business Sense to the Legal Market
Gardner, Heidi K.; Hodges Silverstein, SilviaCase HBS-414079-ELeadership and People ManagementRiverview Law, run like a business rather than a traditional law firm, wants to expand its unconventional concept from the UK to the US. The firm's approach includes performing all legal work for annual fixed-price contracts, using data and analytics to advise clients on ways to reduce their legal problems (and spending), and evaluating lawyers' performance based on client satisfaction surveys rather than typical metrics like billed revenues. Wit...Starting at €8.20
-
(PRODUCT) RED (A)
Moon, Youngme; Norton, Michael I.; Chen, DavidCase HBS-509013-EMarketingDescribes the launch and initial results of the (PRODUCT) RED campaign, a social marketing initiative conceived of by U2's Bono and Bobby Shriver to combat AIDS in sub-Saharan Africa. The company licensed the (RED) brand to partner companies, which initially included Gap, Apple, Motorola, Armani, and American Express. The business model was structured to benefit partner companies by increasing consumer purchases - of (RED)-branded products such a...Starting at €8.20