Search results
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Responsible Investing Takes Root
Ferraro, FabrizioArticle ART-2314-EFinance, StrategyResponsible investment is moving from being a niche in the asset management universe to increasingly becoming mainstream. In Europe, especially, it appears to be taking off. This article identifies some of the key drivers and the challenges that responsible investment poses to investors and managers as they try to take this novel field and embed it into their institutional practices. Looking to the future, the author highlights three areas that h...Starting at €8.20
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Three Trends That Will Change How You Manage
Ferraro, Fabrizio; Cassiman, BrunoArticle ART-2640-EInnovation and Change, Leadership and People Management, StrategyBuilding on research in the field of strategic management, this article develops a framework to think about three emerging challenges: Globalization, Digitization and Politicization. How can corporate leaders confront this 21st century brand of "GDP"? CEOs will have to change how they allocate resources by becoming Arbitrageurs; adopt the mind-set of strategic Experimenters; and become Orchestrators of Hybrid Organizations, h...Starting at €8.20
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Hoja de ruta para ejecutar con éxito la estrategia
Ferraro, Fabrizio; Argüelles, José Miguel; Maoret, MassimoArticle ART-3127Strategy¿Cómo ejecutar la estrategia eficazmente? Según concluyen los autores tras analizar la literatura académica, cientos de casos empresariales y entrevistas a altos directivos, no basta con tomar decisiones económicas bien razonadas. Este artículo define el concepto de "liderazgo estratégico" tal y como lo entienden los profesores del departamento de Dirección estratégica del IESE. También presentan una hoja de ruta para ejecutar con éxito la estrat...Starting at €8.20
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The Cycling Industry
Farris, Paul W.; Hoeller, DanielTechnical Note DARDEN-M-0744-EMarketingThis note explores brand evolution in a growing industry. Four high-end U.S. bicycle frame manufacturers (Trek, Seven, Moots, and Cérvolo) compete for brand status in the $2,000-and-up mountain bike market. Challenged by a coming carbon shortage and famed cyclist Lance Armstrong's retirement, the continued domination of Asian imports, and the reduction in the number of local bike shops, this industry faces significant strategy challenges.Starting at €8.20
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Does TripSense Make Sense?
Farris, Paul W.; Skurnik, Ian; Zimmerman, AlanCase DARDEN-M-0757-EMarketingThis case prompts students to determine how Progressive Insurance can best assess the customer interest, technical feasibility, economic viability, and actuarial justification of TripSense, its usage-based pricing program.Starting at €8.20
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Progressive Insurance: Not Your Standard Insurance Story
Farris, Paul W.; Pfeifer, Phillip E.; Zimmerman, AlanCase DARDEN-M-0758-EMarketingProgressive Insurance, a leader in the automotive insurance market, has succeeded through innovation. This case describes the company’s strategies for differentiating its service through programs such as Immediate Response Vehicles and Express Quote. Through these programs and a series of creative advertising campaigns, Progressive has built a strong brand in a relatively short time.Starting at €8.20
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Compact Fluorescent Bulbs: 15 Years Later
Spekman, Robert E.; Farris, Paul W.; Webb, MarjorieCase DARDEN-M-0766-EMarketingCompact fluorescent bulbs (CFLs) lasted five to six times longer-8,000 to 12,000 hours-than comparable incandescent bulbs and consumed 75% less energy. By July 2008, prices had fallen as low as $2 or so per bulb, compared with $0.25 for standard bulbs. But manufacturers had yet to crack the code on how to get consumers to choose these innovative energy-efficient light bulbs over standard bulbs.Starting at €8.20
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The Tata Nano: The People's Car (A)
Farris, Paul W.; Venkatesan, Rajkumar; Kishore, N. Raghu; Lemley, AmyCase DARDEN-M-0768-EMarketingStudents identify promotion, price, place, segment, targeting, and positioning for marketing “the world’s cheapest car.” This case is effective for MBA, undergraduate, and executive learners studying market segmentation, pricing, cannibalization risk, pricing, and break-even sales in the face of different price and cost scenarios. Has Tata chosen the right marketing strategy? Does the Nano represent an evolution or a revolution in automobile mark...Starting at €8.20
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SVEDKA Vodka (B)
Farris, Paul W.; Venkatesan, Rajkumar; Zuckerman, IvyCase DARDEN-M-0775-EMarketingIn the second case of a three-part series, the SVEDKA founder assesses which initial decisions were most critical in the launch of his now-successful product. He also explores the new choices he faces, including changes to the distribution channels and additions to the product line. Suitable for both MBA- and undergraduate-level courses such as "Integrated Marketing Communications," the case presents opportunities to discuss pricing, target, dist...Starting at €5.74
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Customer Profit
Pfeifer, Phillip E.; Farris, Paul W.; Bendle, NeilTechnical Note DARDEN-M-0799-EMarketingThis technical note introduces important metrics firms use to monitor customer relationships. The note begins by discussing how to count the firms’ customers and keep track of their activity using the concepts of recency and retention. An important summary of customer activity is the profit the firm receives from each customer. Just as some brands are more profitable than others, so too are some customer relationships more profitable than others....Starting at €8.20