Search results
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Anecoop 2014-2018. Nota del Instructor
Segura Alcaide, F.; Villafuerte Martín, A.Teaching Note IIST-MINT-130MarketingEn febrero de 2014 la dirección de Anecoop (la mayor cooperativa hortofruticola española y uno de los grandes operadores mundiales del sector) reflexionaba sobre los recientes resultados obtenidos, los mejores en toda la historia de la entidad. ¿En qué medida estos resultados habían sido fruto de las acciones acometidas en los últimos años? ¿Cuáles eran los nuevos retos que se presentaban para la cooperativa en aquel momento y qué líneas de actua...Starting at €0.00
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The Federal Reserve and Goldman Sachs - Teaching Note
Hernandez, Morela; Parmar, Bidhan L.; Mead, JennyTeaching Note DARDEN-OB-1078TN-ELeadership and People ManagementTeaching note for product OB-1078Starting at €0.00
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Apeam 2018: Facing new challenges in the Mexican Avocado production and export
Villafuerte Martín, A.Case IIST-MI-165-E-EMarketingAPEAM is the association of avocado growers and packers of the Mexican state of Michoacán, the world's largest producers of this crop. In 2018, they were America’s leading suppliers of avocado. However, new challenges arise in APEAM’s primary destination market (the United States) with the changes promoted by the new president Donald Trump, as well as in other markets. There is also trouble in the domestic market and at the heart of the Mexican a...Starting at €8.20
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Monsanto y Bayer: “Avanzando juntos” Para impulsar la producción agrícola en el mundo
Villafuerte Martín, A.; Duhart, Mª E.Case IIST-MI-170MarketingEn febrero de 2018, el sector agrícola mundial estaba expectante ante la evolución de la compra de Monsanto por parte de Bayer. Las opiniones en contra del acuerdo habían sido muy numerosas y fuertes por parte de grupos de interés ecologistas. A su vez, el mundo, y especialmente el sector agrario, se enfrentaba al gran reto de producir alimentos suficientes para alimentar a la población mundial. En paralelo, el cultivo de transgénicos seguía crec...Starting at €8.20
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EC2CE: Artificial Intelligence in the Agribusiness. Teaching Note
Nwelati Artillo, B.; Villafuerte Martín, A.Technical Note IIST-MITN-174-E-EMarketingEc2ce is a start-up founded in 2014 by senior executives of multinational companies to focus on a new goal: reducing uncertainty in agricultural production and streamlining the management of the agri-food supply chain using artificial intelligence algorithms. With a turnover of barely 600,000 EUR in 2017, their first year in the market, ec2ce’s founders and managers are considering options to drive growth as quickly as possible, not jeopardizing ...Starting at €8.20
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Facebook (B)
Freeman, R. Edward; Parmar, Bidhan L.; Mead, JennyCase DARDEN-E-0319-EBusiness Ethics and Corporate Social ResponsibilityMiranda Shaw had decided to do a Google search on the two finalists for the open position in her company. Based on the photos she saw on her preferred applicant's Facebook page, she decided to hire the other applicant, whose Internet search returned no controversial results. But Shaw found herself wondering if it had been ethical for her to base her decision on a Facebook page, because she had not told either applicant that she would be using the...Starting at €5.74
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Moral Theory and Frameworks
Wicks, Andrew C.; Harris, Jared D.; Parmar, Bidhan L.Technical Note DARDEN-E-0339-EBusiness Ethics and Corporate Social ResponsibilityThis technical note outlines background theories of ethics that are relevant to managerial decision making and develops a framework that managers can use to enhance their ability to make good choices.Starting at €8.20
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Clarence Hall University and the Donation
Parmar, Bidhan L.; Mead, Jenny; Combemale, Mallory; Purnell, LaurenCase DARDEN-E-0382-EBusiness Ethics and Corporate Social ResponsibilityAnnalisa McGann, chair of London’s prestigious Clarence Hall University, together with the university’s board, must make a decision about whether to return a large monetary donation from the Natour Charitable Foundation, which was founded and run by a recent graduate who was also the son of the leader of a corrupt, authoritarian regime in an oil-rich region. Almost two-thirds of the money had already been invested in an innovative leukemia drug t...Starting at €8.20
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Using a Framework to Create Better Choices
Parmar, Bidhan L.; Freeman, R. Edward; Wicks, Andrew C.; Harris, Jared D.; Mead, JennyTechnical Note DARDEN-E-0407-EBusiness Ethics and Corporate Social ResponsibilityIntuition can be a good guide for decision making when the current situation generally matches the situations in which the intuition was formed. But for novel or ambiguous situations, relying only on intuition can blind us to possible negative consequences by focusing our attention only on data that support our intuition. To reduce the likelihood of these errors and to better imagine and prepare for the outcomes of our choices, we use a decision-...Starting at €8.20
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Trek-ation
Parmar, Bidhan L.; Mead, JennyCase DARDEN-E-0412-EBusiness Ethics and Corporate Social ResponsibilityIn this case, a senior business analyst at the online travel agency Trek-ation struggles with the decision of whether to pursue a potentially lucrative idea. Her innovation team had proposed revising the online pricing algorithm in order to use the cookies and other information from customers’ web browser to customize pricing for flights and hotels. Although she wanted to increase revenue for the company and meet her targets, she was also concer...Starting at €8.20