Search results
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Connecting Taxis and Passengers in South America (Spanish version)
Coles, Peter A.; Edelman, BenjaminCase HBS-915S10EntrepreneurshipSaferTaxi, a taxi booking service in South America must develop its mobilization strategy; that is, it must attract enough passengers and drivers to make its service worthwhile for all. Drivers hesitate to pay for SaferTaxi's smartphones and service unless these will deliver passenger bookings -- and passengers have no reason to sign up unless drivers are available. Meanwhile, regulators question the permissibility of online taxi booking in light...Starting at €8.20
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Eyeblaster: Facilitación de la Siguiente Generación de Publicidad Online
Ofek, ElieCase HBS-508S15MarketingPara maximizar su eficacia, los casos de color deben imprimirse en color. Eyeblaster gestión tiene que decidir sobre el mejor curso de acción para mantener su impulso de la habilitación de línea rica publicidad en los medios. La presión de los competidores está obligando a la empresa a reevaluar su estrategia de comercialización anterior que se centró principalmente en conseguir agencias de publicidad para su uso defensor de producto de gestión d...Starting at €8.20
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Una disputa con el SIDA (B) (Spanish Version)
Badaracco, Joseph L., Jr.; Useem, JerryCase HBS-304S13Complementa el caso (A).Starting at €5.74
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Kathryn McNeil (A) (Spanish version)
Badaracco, Joseph L., Jr.; Useem, JerryCase HBS-304S16Business Ethics and Corporate Social ResponsibilityCharles Foley, vice president of the computer retailing firm Sayer MicroWorld, must decide whether or not to fire his employee, Kathryn McNeil, a 37-year-old product manager who has been unable to work as many hours as her colleagues due to her status as a single parent of a six-year-old boy. The company's recent risk-laden acquisition of another ailing firm has intensified the office's already high-pressure environment by necessitating that all ...Starting at €8.20
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Kathryn McNeil (B) (Spanish Version)
Badaracco, Joseph L., Jr.; Useem, JerryCase HBS-304S17Complementa el caso (A).Starting at €5.74
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Analyst's Dilemma (A) (Spanish version)
Badaracco, Joseph L., Jr.; Useem, JerryCase HBS-309S37Business Ethics and Corporate Social ResponsibilityA young investment banker returns home one night to find that her roommate and best friend has been laid off from Universal Bank because Universal is shutting down its capital finance group. Her roommate makes her promise to keep this information confidential because the news is not to be disclosed to the market for several days. The protaganist knows, however, that Universal's capital finance group is collaborating with her own investment bank o...Starting at €8.20
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El Dilema de la Analista (B)
Badaracco, Joseph L., Jr.; Useem, JerryCase HBS-309S38Complementa el caso (A).Starting at €5.74
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Este caso apesta: Beavis, Butt-head y el contenido de la TV (B)
Badaracco, Joseph L., Jr.; Useem, JerryCase HBS-309S41Complementa el caso (A).Starting at €5.74
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The Best Way to Name Your Product 2.0 (Spanish version)
Bertini, Marco; Gourville, John; Ofek, ElieArticle HBS-F1105CMarketingAlthough there's ample research to guide marketers in naming new products, little of it has addressed follow-on offerings, even though these make up the bulk of new products in many industries. Companies have two basic strategies to choose from. They can stick with a name, often adding a sequential indicator (PlayStation 2, PlayStation 3), or they can come up with an entirely new name (Nintendo's Wii). Three questions managers should consider whe...Starting at €8.20
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Mastering the Intermediaries
Edelman, BenjaminArticle HBS-R1406F-EStrategyAlmost every retailer looks to Google to refer customers, and it's rare to find a manufacturer whose products aren't sold on Amazon. But these platforms can capture a disproportionate share of the value a company creates: Buy an app on iTunes, and Apple takes 30%. The author presents four strategies to help businesses reduce their dependence on powerful platforms: (1) Exploit the platform's need to be comprehensive. American Airlines' strong cove...Starting at €8.20