Search results
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'It Just Works' (Spanish version)
Eisenmann, Thomas R.; Pao, Michael; Barley, LaurenCase HBS-812S02EntrepreneurshipDropbox is a venture-backed Silicon Valley startup, founded in 2006, that provides online storage and backup services to millions of customers using a "freemium" (free + premium offers) business model. The case recounts Dropbox's history from conception through mid-2010, when founder/CEO Drew Houston must make strategic decisions about new product features, how to target enterprise customers, and whether to pursue distribution deals with smartpho...Starting at €8.20
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Hypothesis-Driven Entrepreneurship: The Lean Startup
Eisenmann, Thomas R.; Ries, Eric; Dillard, SarahCase HBS-812095-EEntrepreneurshipFirms that follow a hypothesis-driven approach to evaluating entrepreneurial opportunity are called "lean startups." Entrepreneurs in these startups translate their vision into falsifiable business model hypotheses, then test the hypotheses using a series of "minimum viable products," each of which represents the smallest set of features/activities needed to rigorously validate a concept. Based on test feedback, entrepreneurs must then decide whe...Starting at €8.20
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IBET Pension Fund (Spanish Version)
Segel, Arthur ICase HBS-807S21FinanceMarisa Caris supervisa las inversiones inmobiliarias para el Fondo de Pensiones IBET. Se debe valorar cada una de las ocho propiedades existentes y determinar una estrategia para el futuro. Un reescrito versión de un caso anterior.Starting at €8.20
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Business Model Analysis for Entrepreneurs (Spanish version)
Eisenmann, Thomas R.Case HBS-813S07Entrepreneurshipa customer value proposition, a technology and operations management plan, a go-to-market plan, and a profit formula. For each element, the note lists questions that an entrepreneur must address when evaluating an early-stage opportunity. The note explores in greater depth several business model issues that are especially relevant to entrepreneurial ventures, including the impact of network effects and customer switching costs; conditions when a...Starting at €8.20
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Pacing Issues (Spanish version)
Eisenmann, Thomas R.Case HBS-814S05Entrepreneurship(1) Which of the three company's approach to using people analytics for talent acquisition and development is most appealing (or most concerning)?; and (2) Should Fukuhara turn on the most advanced part of the artificial intelligence engine, allowing GROW not just to provide recommendations to clients about whom they should hire, but also (based on performance and attribute data of previous hires) to overrule clients' specifications (or biases) ...Starting at €8.20
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Project AgriNova (Spanish version)
Eisenmann, Thomas R.; Bijlani, TanyaCase HBS-816S10EntrepreneurshipIn late 2008, a team from Intuit's office in Bangalore, India is evaluating an opportunity to launch a new venture that would use SMS to deliver crop price information to farmers in India.The case describes the structure of Indian agriculture and the problems experienced by farmers, who were often exploited by middlemen who entered into obtuse private arrangements with wholesale buyers. After five weeks of research, the team concludes that the op...Starting at €8.20
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Facebook (Spanish version)
Piskorski, Mikolaj Jan; Eisenmann, Thomas R.; Chen, David; Feinstein, Brian; Smith, AaronCase HBS-810S15EntrepreneurshipAs Facebook topped one billion monthly users in October 2012, the online social network continued to face questions about how best to monetize its surging traffic. The company could invest further in new advertising products, which represented the majority of the revenue thus far, or concentrate on the Facebook Platform and help third-party developers create and distribute their own applications. After a highly anticipated yet largely disappointi...Starting at €8.20
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Better Way to Innovate (Spanish version)
Chesbrough, Henry W.Article HBS-F0307AStrategyHarvard professor Henry Chesbrough takes a look at leading-edge companies' latest moves to harvest ideas from outside and to benefit from sharing their own R&D with others--even with competitors.Starting at €8.20
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Strategies for Two-Sided Markets
Eisenmann, Thomas R.; Parker, Geoffrey; Van Alstyne, Marshall W.Article HBS-R0610F-EStrategyIf you listed the blockbuster products and services that have redefined the global business landscape, you'd find that many of them tie together two distinct groups of users in a network. Case in point: The most important innovation in financial services since World War II is almost certainly the credit card, which links consumers and merchants. The list would also include newspapers, HMOs, and computer operating systems--all of which serve what ...Starting at €8.20
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5 de Mayo (Spanish Version)
Segel, Arthur I; Retsinas, Nicolas P.; Margain, David; Caldera, AndresCase HBS-210S05FinanceEn 2004, Adrian Pandal está buscando financiamiento para una conversión de un edificio residencial en el distrito histórico centro de la Ciudad de México. Se debe convencer a los prestamistas potenciales que el proyecto es viable y que tiene sentido apostar por el potencial futuro de una zona que, hasta hace poco, no ha atraído la inversión sustancial de bienes raíces.Starting at €8.20